Marketing Manager

3 weeks ago

Lahore, Punjab, Pakistan Monster Energy Full time
About Monster Energy

Forget about blending in. That's not our style. We're the risk-takers, the trailblazers, the game-changers. We're not perfect, and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day In The Life

As a Marketing Manager, you'll be the maestro orchestrating epic events that electrify our territory for all our adrenaline-pumping brands You're in the driver's seat, steering the strategic marketing direction and turbocharging our brands' objectives, strategies, and philosophies. Get ready to unleash your creativity as you create, plan, execute, recap, and evaluate mind-blowing marketing events and programs. Dive into the action by integrating all our killer platforms—Music, Action Sports, Gaming, and the legendary Monster Girls—into a marketing blitz that amps up key sales initiatives and skyrockets brand awareness for the Monster Energy Portfolio.

The Impact You'll Make
  • Execute all events at all levels, including grassroots, for sports and culture relevant to Monster Energy, and our key targeted consumers.
  • Entrench Monster Energy Portfolio in the local sport and culture scenes relevant to key targeted consumers. Develop and maintain relationships with opinion leaders in your market for the key image building scenes in sport, music and culture. With local network of opinion leaders, develop new ideas that bring the brand to life through local image building scenes in sport, music and culture.
  • Share and test ideas on the ground at events during interaction with opinion leaders for potential with marketing team.
  • Activate and leverage global, national and regional events and properties that fit within established local market business plan, leverage local media merchandising opportunities.
  • Ensure that all branding/ logo use is acceptable at events and activations, approved under the direction of the Director of Marketing.
  • Carry out large scale, event based product sampling operations.
  • Control of assigned budget for both brands.
  • Grow social media fans in YouTube and TikTok through different activities or promotions.
  • Search different promotional to increase sales. Manage promotional items inventory and logistics to maximize brand exposure.
  • Work directly with Licensing and Apparel to determine what premium items are relevant to our international markets to maximize sales. Determine volumes for each country to ensure trimester deadlines are met.

Who You Are
  • Prefer a Bachelor's Degree in the field of ‐‐ Business, Marketing or similar field.
  • Additional Experience Desired: More than 5 years of experience in a Brand Management or Marketing position.
  • Additional Experience Desired: Between 3‐5 years of experience in leading the execution of event, activations, and ambassadors.
  • Computer Skills Desired: Advance user of Microsoft Office.
  • Preferred Certifications: Fast‐moving consumer goods (FMCG) industry, solid understanding of product Profit and Loss (P&L)s, experience turning consumer insights into actionable new product or marketing executions.
  • Additional Knowledge or Skills to be Successful in this role: Fluent English.
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