Product Copywriter

2 days ago

Lahore, Punjab, Pakistan The Children's Place Full time

The Children's Place is the largest pure-play children's retailer in North America. We sell apparel, footwear, accessories etc. in North America and globally, in stores and online under the brand names of The Children's Place and Gymboree.

It is an exciting time to join our Marketing Department within the Commercial Creative Team as we are building ambitious strategies to grow our business and delight our customers. Our team is growing, and we are looking for writers who make our products come to life; they have creativity for ideas, discipline of execution, and rigor for excellence. With a track record of delivering results, they are customer-obsessed and steeped in culture. Their inner kid is thriving and fueling them – if this sounds like you, we cannot wait to hear from you

As our Assistant Copywriter, you will be primarily responsible for writing, editing and tracking e-commerce product copy across The Children's Place and Gymboree websites, as well as their respective presence on third-party platforms like Amazon & Walmart. You'll be a key player in delivering product copy in a high-volume, fast-paced environment.

Key Accountabilities:

  • Write and edit clear, accurate and effective website product copy descriptions every season, ensuring brand consistency using our Master Product Copy guide
  • Collaborate with Design, Merchandising, Sourcing and Marketing teams to attain and communicate key product initiatives and product lifecycle experience
  • Audit website regularly to ensure product copy is accurate, consistent and updated at all times
  • Respond to in-season product copy edits from Ecom partners swiftly and accurately
  • Track product copy progress and upcoming deadlines
  • Partner with Digital Marketing team to conduct keyword research, identify relevant & optimized content for search engines, increase visibility of brands/products, track performance & effectiveness of copy and adjusting as needed
  • Help maintain and organize Master Product Copy Guide with the latest brand writing standards

Qualifications:

Education & Experience

  • 1-3+ years in a product copywriting role (fashion, retail or lifestyle brands a plus)
  • Bachelor's degree or equivalent in English, Writing, Journalism, Communications, Fashion or related field preferred
  • Retail experience and/or strong knowledge of fashion & retail industry standards

Skills

  • Excellent grammar, writing, proofreading and communication skills
  • Highly organized, detail-oriented and with strong problem-solving instincts
  • Proficiency in Microsoft Office, Product Lifecycle Management and Product Inventory Management tools
  • Flexibility/ability to work in a fast-paced, multiple deadline-driven environment without sacrificing quality
  • A collaborative spirit and good sense of fun—you'll be working on a brand for kids after all
Seniority level
  • Seniority levelAssociate
Employment type
  • Employment typeFull-time
Job function
  • Job functionWriting/Editing
  • IndustriesRetail Apparel and Fashion

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