Digital Marketing Specialist

2 weeks ago

Lahore, Punjab, Pakistan Plumlogix (MBE Salesforce Partner) Full time
Job Description

The ideal candidate will be responsible for growing revenue through digital media by designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Responsibilities
  • Design digital media campaigns aligned with business goals.
  • Establish our web & social media presence to boost brand awareness.
  • Manage end-to-end digital projects.
  • Stay up-to-date with digital media developments.
  • Generate quality leads for professional services.
  • Prepare storyboards for video production.
  • Oversee website content production.
  • Develop new case studies & success stories.
  • Grow leads using LinkedIn, Twitter, and Google Ads.
  • Build, plan, and implement marketing plans with a digital marketing strategy.
  • Attract new customers and visitors to our website using SEO and Google AdWords, and post campaigns on marketing platforms.
  • Reach out to potential prospects via calls, emails, and online channels to generate new business.
  • Update social media networks daily.
  • Write content, blogs, and website articles for a technology-based company.
  • Conduct competitor analysis and identify effective marketing activities.
  • Engage with potential customers and website visitors via Facebook and other messengers.
  • Create email campaigns for potential customers.
  • Research new online media opportunities including mobile, social media, blogs, and forums.
  • Launch and oversee advertising campaigns across Google, Facebook, Instagram, LinkedIn, AdRoll, and Demandbase.
  • Work closely with the Marketing Manager to create reports and dashboards to evaluate campaign effectiveness.
  • Manage SEO improvements and platform logistics, including workflow/automation, email marketing, and integration upkeep.
  • Identify accounts for marketing efforts in collaboration with the Marketing Manager.
  • Contribute to the overall digital marketing strategy and plan yearly and quarterly advertising efforts.
  • Monitor advertising budgets to ensure proper spending.
  • Possess experience and certifications in platforms such as Salesforce, Hubspot, Demandbase, ZoomInfo, Semrush, Ahrefs, Hotjar, Google Analytics, Google Tag Manager, and Google Data Studio.
  • Experience with advertising platforms like Google, LinkedIn, AdRoll, and Demandbase.
  • Ability to create reports and dashboards to measure efforts and translate data into actionable insights.
  • Familiarity with account-based marketing methodologies.
Qualifications
  • Bachelor's degree or equivalent.
  • Proficiency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint).
  • Experience with SEO and SEM.
  • Strong written, verbal, and collaboration skills.
  • Minimum of 3 years of relevant experience.
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