
PPC Manager
1 week ago
We are seeking a highly skilled and performance-driven PPC Specialist to manage and optimize paid advertising campaigns across major platforms including Meta, Google, TikTok, LinkedIn & YouTube Ads.
Responsibilities- Plan, execute, and manage paid campaigns on Meta, Google, TikTok, and YouTube.
- Conduct in-depth keyword research, audience targeting, and competitor analysis
- Develop and optimize ad creatives, copy, and landing pages for better performance
- Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS)
- A/B test creatives, placements, and audiences to improve performance
- Generate performance reports and provide insights for continuous improvement
- Collaborate with content, design, and sales teams to align campaign goals
- Proven experience in managing Meta (Facebook/Instagram), Google Ads, TikTok Ads, and YouTube Ads
- Deep understanding of conversion tracking, pixel implementation, and retargeting strategies.
- Strong grasp of Google Analytics, Meta Business Suite, and TikTok Ads Manager
- Bachelor's degree in Marketing, Business, or a related field (preferred)
Location: Gulshan-e-Iqbal Block 6, Karachi.
Timings: 10:00 AM to 7:00 PM ( Mon to Fri, Sat half day )
Job Type: Full-time
Pay: Rs100,000.00 - Rs200,000.00 per month
Work Location: In person
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