
SEO Specialist
1 day ago
Role Summary:
Pixelette Technologies is seeking a highly skilled SEO Specialist with expertise in on-site, off-site, and technical SEO. This role requires an individual with a strategic approach to increasing our online presence and improving our search engine rankings across the digital landscape. The successful candidate will have a proven track record of analyzing, reviewing, and implementing changes to websites to optimize them for search engines, thus driving traffic and improving user engagement.
- Conduct thorough SEO audits for our website, including on-site, off-site, and technical SEO assessments.
- Develop and execute a comprehensive SEO strategy that includes keyword research, content optimization, link building, and technical improvements.
- Collaborate with content creators to ensure all website content is SEO-friendly, including optimizing meta tags, headings, and content for target keywords.
- Monitor and analyze website performance and search rankings to identify SEO opportunities and risks, reporting findings to the marketing team.
- Implement link building strategies and manage backlink profiles to improve domain authority and search engine ranking.
- Stay current with the latest industry trends and Google algorithm updates to ensure SEO strategies are up-to-date and effective.
- Work with web developers to ensure SEO best practices are properly implemented on newly developed code and website architecture.
- Manage SEO tools and platforms for tracking and analytics purposes, leveraging data to make strategic decisions.
- Provide actionable insights and recommendations to improve SEO performance and achieve marketing goals.
Requirements:
- Bachelor's degree in Marketing, Information Technology, or a related field.
- Proven experience as an SEO Specialist with a strong understanding of all aspects of SEO, including on-site, off-site, and technical factors.
- In-depth experience with website analytics and SEO tools, such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
- Technical knowledge of HTML/CSS, website architectures, and content management systems.
- Strong analytical skills, with the ability to interpret data and trends, translating them into actionable SEO strategies.
- Excellent communication skills, both verbal and written, with the ability to produce reports and present findings.
- Organized and detail-oriented, with the ability to manage multiple projects simultaneously in a fast-paced environment.
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