SEO Specialist

3 weeks ago

Lahore, Punjab, Pakistan Pixelette Technologies Full time

Role Summary:
Pixelette Technologies is seeking a highly skilled SEO Specialist with expertise in on-site, off-site, and technical SEO. This role requires an individual with a strategic approach to increasing our online presence and improving our search engine rankings across the digital landscape. The successful candidate will have a proven track record of analyzing, reviewing, and implementing changes to websites to optimize them for search engines, thus driving traffic and improving user engagement.

  • Conduct thorough SEO audits for our website, including on-site, off-site, and technical SEO assessments.
  • Develop and execute a comprehensive SEO strategy that includes keyword research, content optimization, link building, and technical improvements.
  • Collaborate with content creators to ensure all website content is SEO-friendly, including optimizing meta tags, headings, and content for target keywords.
  • Monitor and analyze website performance and search rankings to identify SEO opportunities and risks, reporting findings to the marketing team.
  • Implement link building strategies and manage backlink profiles to improve domain authority and search engine ranking.
  • Stay current with the latest industry trends and Google algorithm updates to ensure SEO strategies are up-to-date and effective.
  • Work with web developers to ensure SEO best practices are properly implemented on newly developed code and website architecture.
  • Manage SEO tools and platforms for tracking and analytics purposes, leveraging data to make strategic decisions.
  • Provide actionable insights and recommendations to improve SEO performance and achieve marketing goals.
Job Specification

Requirements:

  • Bachelor's degree in Marketing, Information Technology, or a related field.
  • Proven experience as an SEO Specialist with a strong understanding of all aspects of SEO, including on-site, off-site, and technical factors.
  • In-depth experience with website analytics and SEO tools, such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
  • Technical knowledge of HTML/CSS, website architectures, and content management systems.
  • Strong analytical skills, with the ability to interpret data and trends, translating them into actionable SEO strategies.
  • Excellent communication skills, both verbal and written, with the ability to produce reports and present findings.
  • Organized and detail-oriented, with the ability to manage multiple projects simultaneously in a fast-paced environment.
Information Technology and Services - Lahore, Pakistan
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