Seo Specialist

3 weeks ago

Lahore, Punjab, Pakistan WeManageHR Full time

We are seeking a skilled and results-driven SEO Expert to develop, implement, and manage effective search engine optimization strategies to improve organic search rankings, drive website traffic, and enhance online visibility. This role requires analytical skills, technical expertise, and a passion for staying ahead of industry trends.

Key Responsibilities

SEO Strategy Development
Develop and execute comprehensive SEO strategies tailored to organizational goals
Conduct detailed keyword research to identify high-value keywords and search opportunities
Create and maintain a roadmap for long-term SEO performance improvement
On-Page Optimization
Optimize website content, metadata, and HTML elements for target keywords
Conduct regular content audits to ensure relevance, accuracy, and searchability
Improve website architecture and internal linking for better crawlability and user experience
Technical SEO
Perform technical SEO audits to identify issues such as crawl errors, broken links, and slow load times
Collaborate with website developer to resolve technical issues and implement structured data/schema markup
Optimize websites for mobile responsiveness and Core Web Vitals
Off-Page Optimization
Develop and execute link-building strategies to acquire high-quality backlinks
Monitor and manage online reputation through outreach and digital PR efforts
Analyze competitors' backlink profiles to identify opportunities
Analytics and Reporting
Track, monitor, and analyze website performance using tools like Google Analytics, Google Search Console, and third-party SEO platforms
Prepare regular reports on SEO performance metrics and provide actionable insights
Monitor algorithm updates and adjust strategies accordingly
Content Collaboration
Work closely with content creators to develop SEO-optimized content that drives traffic and engagement
Ensure all content aligns with SEO best practices and target audience intent
Local SEO
Optimize Google My Business profiles and ensure consistency across local directories
Implement location-based SEO strategies to improve visibility in local search results
Staying Updated
Keep updated with the latest SEO trends, tools, and algorithm changes
Experiment with emerging SEO techniques and share insights with the team

Qualifications

Bachelor's degree in marketing, communications, IT, or a related field
Certifications in SEO (e.g., Google Analytics, Google Search Ads, SEMrush and HubSpot)
Proven track record of at least 5 years in SEO and digital marketing
Ability to work in a fast-paced and results-oriented environment
Strong analytical and problem-solving skills

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