Content Marketing Specialist

4 weeks ago

Karachi, Sindh, Pakistan Gaditek Full time

Help Us Spread The Word

When The Written Word Is Not Enough

As a high-energy, creative, and a confident, self-starter, you will join the Gaditek Marketing Team and step into the role of a Content Marketing Specialist. The nature of your job will demand you to be highly dedicated, energetic and flexible ;)In your day to day activities, you are required to actively support all content marketing initiatives across multiple platforms and formats, thereby driving awareness, engagement, purchase, and retention of existing customers and new prospects of assigned brands.Additionally, you will be responsible for executing content marketing plans for Gaditek and its brand's target markets; you will also be expected to help each project achieve individual content marketing objectives.

Demand Generation

Keeping The Drumbeat Going And The Content Flowing·

  • To plan clear, valuable, high-impact external content strategy that extends brand's presence in the media.
  • To build relationship with industry bloggers to increase the brand reach in the blogger community.
  • To hunt existing competition brand mentions and get your brand featured.
  • To cultivate a relationship with mainstream media to increase the reach of your PR activities.
  • To help the digital marketing team in product launches by leveraging media and blogger contacts.
  • To develop and execute guest blogging strategy.·
  • To write and increase the reach of content including blogs, reviews, rich media and news through content syndication, partnerships and social media.
  • To set up a monitoring cell to keep an eye on competitor's external content and modify existing content strategy accordingly.
  • To feed digital marketing and content production department with the latest trends and news related to your brand.
Job Specification

Minimum Education :Bachelor's Degree, BBA/MBA with Majors in Marketing
Minimum Experience: 2 Years (2+ years relevant experience on similar capacity)

Information Technology and Services - Karachi, Pakistan

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