Content Specialist

4 weeks ago

Karachi, Sindh, Pakistan Ideas Private Limited Full time

Join to apply for the Content Specialist role at Ideas Private Limited

Join to apply for the Content Specialist role at Ideas Private Limited

TitleContent SpecialistApply beforeJul 31, 2025CityKarachiResponsibilitiesWe are seeking a creative and detail-oriented Content Specialist to join our dynamic marketing team. This role is responsible for developing, writing, and managing compelling content across various digital platforms, with a strong focus on social media and fashion brand storytelling. The ideal candidate is passionate about fashion, understands digital trends, and is experienced in content strategy, SEO, and performance analytics.

  • Develop, write, and edit engaging, brand-aligned content for websites, blogs, social media, and other digital platforms.
  • Manage and create social media content calendars for Salt and Ideas Pret, ensuring timely and strategic posting.
  • Collaborate with designers, marketers, and other departments to produce high-quality multimedia content.
  • Research fashion industry trends, consumer behavior, and competitor activity to inform content strategy.
  • Optimize content for SEO and monitor its performance using analytics tools to drive improvements.
  • Contribute to the ideation and execution of creative strategies for brand campaigns in alignment with marketing goals.
  • Write insightful and original blogs for publication, maintaining the tone and voice of the brand.
  • Maintain consistency in brand messaging and voice across all communication channels.
  • Prepare weekly and monthly social media performance reports for Salt and Ideas Pret, providing actionable insights and recommendations.
  • Align content strategies with seasonal and promotional calendars to support business objectives.

Requirements
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 2–4 years of experience in content creation, social media management, or a similar role (fashion industry preferred).
  • Strong understanding of social media trends, SEO, and analytics tools (e.g., Google Analytics, Meta Business Suite).
  • Excellent writing, editing, and storytelling skills with a keen eye for detail.
  • Ability to manage multiple projects in a fast-paced environment while meeting deadlines.
  • Passion for fashion, branding, and consumer engagement.

Benefits
  • Excellent Salary
  • Medical Insurance
  • Annual Leaves
  • Provident Fund
  • EOBI
  • Annual Bonus
  • Sick Leaves
  • Casual Leaves
Seniority level
  • Seniority levelEntry level
Employment type
  • Employment typeTemporary
Job function
  • Job functionMarketing, Public Relations, and Writing/Editing
  • IndustriesRetail

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