Digital Communications Associate

4 days ago

Islamabad, Islamabad, Pakistan LearnObots Full time
Job Responsibilities1. Strategic Content Planning
  • Develop quarterly and monthly digital communication plans aligned to business goals, key campaigns, and product launches.
  • Craft content pillars and messaging frameworks for social platforms, email, and web channels.
  • Identify opportunities for product storytelling, customer testimonials, and thought leadership.
2. Campaign Execution & Collaboration
  • Produce clear, comprehensive creative briefs (copy, tone, CTAs) for designers and video editors.
  • Coordinate with the design and media teams to ensure on-brand visuals, video cutdowns, and interactive assets.
  • Oversee launch of paid social and search campaigns, including audience targeting, budget allocation, and creative sequencing.
3. Community & Stakeholder Engagement
  • Monitor platform conversations, escalate inquiries, and maintain brand reputation.
  • Surface user-generated content and coordinate reposts or case study development.
  • Partner with Sales, Product, and Events teams to amplify corporate announcements and partneractivations.
4. Analytics & Performance Optimization
  • Track KPIs (impressions, engagement rate, click-throughs, conversion metrics) via Google Analytics and platform insights.
  • Deliver bi-weekly performance reports with actionable recommendations to refine messaging, targeting, and creative.
  • Conduct A/B tests on copy variations, subject lines, and ad formats to maximize ROI.
5. Brand Governance & Innovation
  • Guard brand voice and style guidelines across all digital touchpoints.
  • Research emerging platforms, formats, and tools; pilot new channels such as short-form video or interactive stories.
  • Propose and test creative content concepts—e.g., mini-webinars, live Q&A sessions, or gamified quizzes.
Required Skills
  • Strategic Mindset: Able to conceptualize overarching content strategies grounded in business objectives and audience insights.
  • Copywriting Excellence: Exceptional command of English; able to craft concise, persuasive copy for ads, posts, emails, and web.
  • Analytical Acumen: Proficient with Google Analytics and native platform analytics; comfortable translating data into strategic recommendations.
  • Project Management: Strong organizational skills; able to juggle multiple campaign timelines and coordinate with cross-functional teams.
  • Collaboration: Proven ability to work with designers, media buyers, and external agencies to bring campaigns to life.
  • Communication: Clear verbal and written communicator; adept at stakeholder presentations and briefing senior leadership.
Experience
  • 2–4 years in digital communications, social media management, or campaign coordination—preferably in EdTech, B2C, or technology sectors.
Education/Qualification
  • Degree: Bachelor's in Marketing, Communications, Journalism, or related field.
  • Certifications (Preferred): Google Analytics Individual Qualification, Meta Blueprint, or LinkedIn Marketing Labs credentials.
  • Portfolio: Submit examples of campaign briefs, content calendars, or performance reports demonstrating strategic thinking and tangible results.
Location
  • Islamabad

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