App Marketing Manager

3 weeks ago

Islamabad, Islamabad, Pakistan ZZ Technologies Islamabad Full time

1 week ago Be among the first 25 applicants

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Direct message the job poster from ZZ Technologies Islamabad

Human Resource | Talent Acquisition | Technical Recruitment | Performance Management | Communications

MyFitnessCoach is a global-scale, all-in-one fitness app dedicated to helping users achieve their health and fitness goals. We focus on creating a personalized fitness journey with features including Pilates, workout plans, nutrition guidance, and more. We are seeking an experienced and strategic App Marketing Manager to lead our growth initiatives and scale our user base worldwide.

Responsibilities

  • Develop and execute comprehensive app growth strategies, focusing on user acquisition, retention, and monetization.
  • Identify and capitalize on opportunities for growth across diverse global markets.

User Acquisition:

  • Plan and manage paid acquisition campaigns across platforms (Google Ads, Meta, TikTok, etc.).
  • Optimize campaigns using data-driven insights to maximize ROI and minimize CAC.

Retention & Engagement:

  • Design and implement user engagement and retention strategies through personalized push notifications, in-app messaging, email marketing, and gamification.
  • Collaborate with the product team to enhance app features that drive user stickiness.

Data-Driven Decision Making:

  • Analyze user data and market trends to identify growth opportunities and improve performance.
  • Define and track key performance indicators (KPIs) such as DAUs, MAUs, LTV, and churn rates.

ASO (App Store Optimization):

  • Optimize app store listings to improve visibility and conversions.
  • Conduct keyword research, A/B testing, and manage app store assets for global audiences.

Partnerships & Collaborations:

  • Identify and build partnerships with influencers, fitness communities, and brands to drive organic growth.
  • Explore co-marketing opportunities with global fitness and wellness organizations.
  • Work closely with the marketing, product, and tech teams to align growth initiatives with app development and feature launches.
  • Provide leadership and mentorship to junior growth team members.

Qualifications:

  • 3+ years of experience in app growth, preferably for global-scale apps in the fitness, health, or wellness industry.
  • Proven track record of scaling apps across multiple countries and regions.
  • Expertise in paid media, ASO, and user engagement strategies.
  • Strong analytical skills with proficiency in tools like Google Analytics, Adjust, or Mixpanel.
  • Knowledge of the fitness or health tech space is a significant advantage.
  • Exceptional communication and project management skills.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Software Development
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