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Email Campaign Specialist
4 weeks ago
We are looking for a motivated and detail-oriented Email Marketing Specialist with 2-3 years of experience in executing and optimizing email campaigns. The ideal candidate will be skilled in using modern email marketing and data scraping tools, with a strong understanding of segmentation, personalization, and lifecycle campaigns to drive engagement and conversions.
Responsibilities- Work with email marketing/automation platforms (e.g., Mailchimp, HubSpot, Klaviyo, Instantly, Salesforce, or similar tools).
- Design, edit, and quality-check responsive email templates for different campaigns.
- Conduct A/B testing for subject lines, CTAs, and content to improve engagement and performance.
- Monitor and analyze campaign KPIs (open rates, CTR, conversions, unsubscribes) and prepare performance reports.
- Ensure email deliverability by maintaining list hygiene and applying industry best practices.
- Collaborate closely with content, design, and sales teams to ensure consistent messaging.
- Stay updated with the latest email marketing trends, tools, and compliance regulations (GDPR, CAN-SPAM).
- 2-3 years of hands-on experience in email marketing.
- Knowledge of data scraping tools (e.g., Apollo, Sales Navigator, Lead411, or similar).
- Strong understanding of email KPIs, automation workflows, and lifecycle campaigns.
- Proficiency in segmentation, personalization, and customer journey mapping.
- Excellent copywriting and editing skills for subject lines and email content.
- Strong organizational and time management skills with the ability to manage multiple campaigns simultaneously.
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