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Email Marketing Specialist
2 weeks ago
Email Marketing Specialist Job Description
We seek a skilled and dynamic Email Marketing Specialist to join our marketing team. The ideal candidate possesses a deep understanding of email marketing strategies, is highly creative, and data-driven, and has a proven track record of driving engagement, conversions, and revenue through effective email campaigns. As an Email Marketing Specialist, you will play a pivotal role in crafting and executing our email marketing initiatives to nurture leads, engage customers, and enhance our brand's online presence.
Duties and Responsibilities:
- Developing and executing a wide range of email marketing campaigns
- Making sure that email design and layout are optimized, user-friendly and mobile-friendly
- Reviewing and proofreading important messages both within and outside email templates
- Ensuring consistent branding across all messages
- Creating and purging email lists
- Keeping email databases secure for future campaigns
- Responding to emails
- Gaining product sales
- Making digital advertisements
- Monitoring and assessing campaign outcomes
- Contributing to additional digital marketing initiatives
- Collaborating closely with the sales team to follow up on leads.
Requirements and Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field. Relevant certifications in email marketing are a plus.
- Proven experience creating high-impact, unique marketing campaigns.
- Prior database management experience, preferably in a similar role.
- Familiarity with pertinent automation and performance evaluation software.
- Excellent project management skills specific to marketing.
- Outstanding copywriting and copyediting abilities.
- Ability to harness collaboration to produce well-crafted content.
- Excellent written communication skills with a keen eye for detail and the ability to adapt writing style to different audiences.
- Creative flair with the ability to generate innovative ideas for email campaigns.
- Familiarity with graphic design tools (e.g., Adobe Creative Suite) is a plus.
Job Type: Full-time
Pay: Rs110, Rs150,000.00 per month
Ability to commute/relocate:
- Lahore: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- How many years of work experience do you have with Email Campaigning?
- Do you have proven experience in creating and executing email marketing campaigns?
- Are you familiar with A/B testing and optimizing email campaigns for engagement and conversions?
- Do you have experience managing and segmenting email databases?
- Are you experienced in ensuring mobile-friendly and responsive email designs?
- Are you available to work full-time on-site in Lahore?
- Have you worked with email marketing automation tools (e.g., Mailchimp, HubSpot, ActiveCampaign, etc.)?
- How many years of work experience do you have with Lead Generation?
Education:
- Bachelor's (Required)
Experience:
- Email Marketing: 4 years (Required)
Language:
- English (Required)
License/Certification:
- BBA Marketing (Required)
Location:
- Lahore (Required)
Work Location: In person
Expected Start Date: 15/09/2025
