Email Marketing Specialist

4 days ago

Lahore, Punjab, Pakistan Sigur Studios Full time 900,000 - 1,200,000 per year

Email Marketing Specialist Job Description

We seek a skilled and dynamic Email Marketing Specialist to join our marketing team. The ideal candidate possesses a deep understanding of email marketing strategies, is highly creative, and data-driven, and has a proven track record of driving engagement, conversions, and revenue through effective email campaigns. As an Email Marketing Specialist, you will play a pivotal role in crafting and executing our email marketing initiatives to nurture leads, engage customers, and enhance our brand's online presence.

Duties and Responsibilities:

  • Developing and executing a wide range of email marketing campaigns
  • Making sure that email design and layout are optimized, user-friendly and mobile-friendly
  • Reviewing and proofreading important messages both within and outside email templates
  • Ensuring consistent branding across all messages
  • Creating and purging email lists
  • Keeping email databases secure for future campaigns
  • Responding to emails
  • Gaining product sales
  • Making digital advertisements
  • Monitoring and assessing campaign outcomes
  • Contributing to additional digital marketing initiatives
  • Collaborating closely with the sales team to follow up on leads.

Requirements and Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field. Relevant certifications in email marketing are a plus.
  • Proven experience creating high-impact, unique marketing campaigns.
  • Prior database management experience, preferably in a similar role.
  • Familiarity with pertinent automation and performance evaluation software.
  • Excellent project management skills specific to marketing.
  • Outstanding copywriting and copyediting abilities.
  • Ability to harness collaboration to produce well-crafted content.
  • Excellent written communication skills with a keen eye for detail and the ability to adapt writing style to different audiences.
  • Creative flair with the ability to generate innovative ideas for email campaigns.
  • Familiarity with graphic design tools (e.g., Adobe Creative Suite) is a plus.

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