Area Manager Modern Trade

Unilever is hiring for Area Manager Modern Trade

Function: Customer Development

Location: Karachi, Pakistan

Reports to: NKAM

Scope: Local

Terms & Conditions: Full-time

Work Level: WL1

The objective of this role is to assist in the leadership and management of the Modern Trade channel to deliver sales KPIs and achieve sustainable growth across the emerging accounts in South. This includes developing and executing a strategy for these accounts, aligning joint business plans, ensuring in-store excellence, and managing the relationship with modern trade partners internally and externally.

• Customer Relationship Management: Develop and maintain strong business relationships with modern trade customers, including hypermarkets and supermarkets and distributors servicing these customers.
• Business Planning & Execution:
  • Work with the Modern Trade Manager to develop and execute a joint customer business plan.
  • Implement and execute promotional and category-specific plans with clear objectives to drive sales in modern retail formats.
  • Lead and execute in-store efficiency KPIs, including off-shelf displays, planograms, and on-shelf availability.
  • Manage and allocate customer investments and promotional budgets to maximize return on investment (ROI).
• Sales & Operations:
  • Monitor and analyse key performance indicators (KPIs) to assess the success of modern trade strategies.
  • Ensure the achievement of sales targets and volume delivery for the assigned key accounts.
  • Monitor competitor activity in-store and develop mitigation plans.
  • Utilize data-driven strategies to enhance sales processes and drive revenue growth.
• Team Leadership & Development:
  • Lead and supervise the in-store operations and merchandising team to ensure the effective execution of strategies.
  • Support the training and development of team members, fostering a positive work environment.

• Experience & Qualifications:
  • Bachelor's degree in business administration, Marketing, or a related field.
  • Proven experience in a customer development or sales role, preferably within the FMCG industry and with a focus on modern trade.
  • Strong knowledge of the modern trade landscape in Pakistan, with specific experience in Karachi.
• Skills:
  • Excellent analytical and critical thinking skills to analyze data and market trends.
  • Strong negotiation and communication skills to effectively manage relationships and close deals with customers.
  • Proven ability to think strategically and develop comprehensive strategies to achieve business goals.
  • Proficiency in Microsoft Excel and PowerPoint.
• Leadership
  • You will be a Leader of Change. People will look to you to provide safety in a storm and will also appropriately challenge you to get even better results. Your role model resilience and care. You navigate these uncertain times by flexing plans and your leadership style, always with authenticity.
  • You will be responsible for delivering to the highest standards. You must be resilient so you can lead others to deliver with passion through uncertainty and create opportunities through the core and beyond.

• Care deeply
• Focus on what counts
• Stay three steps ahead
• Deliver with excellence

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you. If you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.