
SEO Specialist
3 weeks ago
About the job SEO Specialist
SEO Specialist (Off-Page & Link Building)
Key Responsibilities
- Develop and execute off-page SEO strategies to improve search engine rankings and domain authority.
- Build and manage high-quality backlink acquisition through guest posting, outreach, digital PR, and partnerships.
- Identify and collaborate with influencers, bloggers, and webmasters for link-building opportunities.
- Monitor and analyze backlink profiles, identifying and removing toxic links using tools like Google Disavow Tool.
- Conduct competitor backlink analysis to identify link-building opportunities.
- Optimize and implement strategic content marketing campaigns for natural link acquisition.
- Manage and track link-building KPIs, such as DR (Domain Rating), DA (Domain Authority), and organic traffic growth.
- Stay updated with Google algorithm changes and latest SEO best practices.
- Work closely with content, development, and marketing teams to align SEO strategies with overall business goals.
Requirements
- 2+ years of proven experience in off-page SEO and link building.
- Strong knowledge of SEO tools (Ahrefs, SEMrush, Moz, Majestic, Google Search Console, etc.).
- Experience in outreach and guest blogging.
- Understanding of Google ranking factors and domain authority metrics.
- Strong analytical skills and ability to track SEO performance.
- Excellent communication and negotiation skills.
- Ability to work in a fast-paced, results-driven environment.
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