Communications Specialist

10 hours ago

Islamabad, Islamabad, Pakistan M365Connect Full time

The communication specialist position is meant for both Business to Business and Business to Consumer communications.

Key Responsibilities:

Content Creation:

  • Develop concept for creation of engaging and high-quality content for our website, social media, and other communication channels and manage its execution.
  • Craft clear and concise messaging that effectively communicates our brand values, mission, and product offerings.
  • Collaborate with internal and external stakeholders to gather information and insights for content development.
  • Work closely with designers to create visually appealing and on-brand graphics, ensuring a cohesive and professional look across all communication materials.
  • Provide input on design elements to enhance the overall user experience.

Strategic Market Research:

  • Develop and execute a comprehensive market research strategy, utilizing various methodologies and tools to gather insights into industry trends, competitor activities, and client preferences.
  • Stay updated on changes in the IT recruitment landscape to inform and enhance the firm's communication and marketing strategies.

Targeted Audience Engagement:

  • Conduct thorough audience analysis within the IT industry, creating tailored communication strategies for freelancers, clients, and other stakeholders.
  • Implement personalized messaging based on market research insights to effectively reach and engage different segments within the IT recruitment ecosystem.

Competitor Analysis and Differentiation:

  • Analyze competitors in the IT recruitment freelancer space to identify strengths, weaknesses, opportunities, and threats.
  • Recommend and implement communication tactics that showcase the firm's unique value proposition, ensuring a distinct and competitive positioning in the market
  • Contribute to the development of marketing strategies to promote our brand and attract top-tier tech freelancers from Europe.
  • Implement and optimize communication plans to increase our online presence and engagement.

Brand Consistency:

  • Ensure consistency in messaging and branding across all communication platforms.
  • Maintain brand guidelines and actively contribute to brand development initiatives.

Freelancer Engagement:

  • Collaborate with freelancers to showcase their skills and contributions through compelling narratives and reviews on our portal.
  • Foster a sense of community among freelancers and contribute to the growth of our freelance network.

Qualifications:

  • Proven experience in corporate communication, content creation, and marketing.
  • Strong portfolio showcasing previous work in content writing and design.
  • Excellent written and verbal communication skills in English (additional European languages like German would be a plus).
  • Hands on experience with Microsoft 365 Suite and its collaboration Apps.
  • Hands on experience with Midjourney, Canva and Figjam.
  • Hands on experience with ChatGPT and other AI which can be used to boost our communication.
  • Familiarity with tech industry trends and a passion for innovation.
  • Ability to work independently and collaboratively in a fast-paced startup environment.
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