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SEO Specialist
4 weeks ago
Bachelor Degree in CS/BA/Marketing/Communication
Core responsibilities include development and execution of Search Engine Optimization (SEO) strategies to achieve and maintain top ranking of MTBC website on major search engines.
- Work with web designers, developers and content writers to establish SEO strategies and search engine-friendly website development as per current best practices.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Responsible for implementing/improving SEO strategy based upon the Search Engine Algorithm changes.
- Manage daily, weekly, monthly and quarterly web analytics and ranking reports.
- Conduct keyword analysis, keyword research and keyword bidding across multiple campaigns (PPC, organic search, other platforms etc.)
- Develop and execute link building strategy; optimize links for search relevance and implement link building programs/tactics
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
- Proactively make strategic PPC campaign recommendations and utilize bid management tools and data modeling to maximize its effectiveness.
- Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
- Monitor clients' SEO results on an on-going basis and manage projects to ensure continued high rankings.
- Minimum bachelor degree in Computer Sciences/Business Administration/Marketing/ Communication
- Minimum of 5 years of search engine optimization experience; candidates with certifications will be preferred.
- In-depth experience with SEO tools (i.e. Google Analytics, NetInsight, Omniture, and WebTrends).
- Must have knowledge of Google Adwords, Yahoo Search Marketing and MSN AdCenter.
- Proven track record of achieving top search rankings by optimizing websites, mining Website analytics data, and keyword research and analysis.
- Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
- Experience with Schema Mark-Up.
- Excellent Communication and Microsoft Office skills.
- Ability to work independently and within a team environment.
- Strong independent decision-making, organizational, planning and problem-solving skills.
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