
SEO/ Social Media Specialist
4 weeks ago
Bachelor's/Master's in Business, Computer, Marketing, or related field
Number of Jobs: 2
Posted on: Jul 31, 2020
Last Date to Apply: Oct 31, 2020
Company: The Stationery Company Pvt. Ltd., Pakistan
Job DescriptionWe are seeking an SEO/SEM expert to manage all search engine optimization, social media, and marketing activities.
Responsibilities include:
- Managing SEO activities such as content strategy, link building, and keyword optimization to enhance rankings on major search networks.
- Handling SEM campaigns on Google, Facebook, and Instagram to maximize ROI.
- Executing tests, analyzing data, and identifying trends to optimize paid search campaigns.
- Tracking, reporting, and analyzing website analytics and PPC initiatives.
- Managing campaign budgets and expenses.
- Optimizing copy and landing pages for SEM.
- Conducting keyword research and expansion.
- Implementing SEO best practices in website architecture, content, and linking.
- Collaborating with development and marketing teams for SEO and content strategies.
- Developing and executing social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Creating and sharing engaging content to build community and brand awareness.
- Designing social media assets using Adobe Photoshop, Illustrator, or Corel Draw.
- Monitoring social media metrics and adjusting strategies accordingly.
- Collaborating with other departments to manage reputation and coordinate marketing efforts.
- Bachelor's or Master's in Business, Computer, Marketing, or a related field.
- Proven experience in social media marketing and digital media.
- Experience managing PPC campaigns on Google Ads and Facebook.
- Proficiency with analytics tools like Google Analytics, SEMrush, Ahrefs, etc.
- Understanding of performance marketing, conversion optimization, and customer acquisition.
- Experience with A/B testing and multivariate experiments.
- Knowledge of search engine algorithms and ranking factors.
- Up-to-date with the latest SEO and SEM trends and best practices.
- Excellent communication, writing, editing, and presentation skills.
- Graphic designing skills with Adobe Suite or Corel Draw preferred.
- Ability to analyze social media data and use analytics tools.
- Understanding of web design, development, CRO, and SEO.
- Strong organizational skills, attention to detail, and a positive attitude.
- Fluency in English.
- Additional skills: vision acuity, time management, creativity, flexibility, and deadline orientation.
Location: Paper & Forest Products - Lahore, Pakistan
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