Digital Marketing Specialist

4 days ago

Lahore, Punjab, Pakistan UY Collection Full time

Direct message the job poster from UY Collection

Serial Entrepreneur | Scaling Fashion with Purpose | 4 Active Brands | Bridging Pakistan's Craft with Global Fashion

Digital Paid Media Specialist – Fashion Brands | Onsite | UY Collection (Multiple Brands)

Location: Lahore (Onsite only – No remote/hybrid)

Deadline to Apply: 3rd August 2025

We are looking for a Digital Paid Media Specialist who can build brands from scratch, create full funnel strategies, and drive sales through data-driven, AI-powered ad campaigns, especially for fashion/lifestyle products.

  • Launch, manage & scale Meta, Google, and TikTok Ads with ROAS-focused strategies.
  • Build and optimize ad funnels for bridal, luxury pret, and accessories brands.
  • Manage budgets, track KPIs (ROAS, CAC, CTR), and report weekly via email attachments (CSV/PDF).
  • Create or supervise best-in-class content for performance creatives (reels, carousels, videos).
  • Build acquisition journeys across cold, warm, and hot audiences.
  • Conduct A/B tests, retargeting, and upsell strategies for all brands.

AI Tools & Skills (Must Have/Preferred):

  • AdCreative.ai, Ocoya, Pencil (for AI ad content)
  • Madgicx, Revealbot (for bulk ad scaling & automation)
  • Triple Whale, Northbeam, Looker Studio (for ecom attribution & dashboarding)
  • Shopify analytics, Meta Ads Manager, GA4, UTM tracking

Required Background:

  • 2–4 years of experience in running paid ads for fashion brands.
  • Proven experience in scaling brand(s) from scratch.
  • Deep understanding of D2C ecommerce, Shopify, and conversion metrics.
  • Strong hold on visual storytelling, influencer collaboration, and marketing psychology.
  • Ability to create or lead content production for top-performing ad formats.
  • Must be able to share past ad performance stats (ROAS, budgets, creative samples).

—————————————————————

Please Do NOT Apply If:

  • You have never worked in the fashion or lifestyle industry.
  • You don't understand audience segmentation, retargeting, or ROAS.
  • You expect plug-and-play instructions. This is a growth-oriented role.

Why Join Us:

  • Work on multiple fashion brands under one ecosystem.
  • Get performance-based bonuses and growth opportunities.
  • Be part of a creative-led, tech-forward fashion startup.
  • Create campaigns that scale real brands, not just content pages.

To Apply:

Email your CV + previous campaign stats/screenshots/ROAS results to: wecare@uycollection.com

Deadline: 3rd August 2025

Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Retail, Apparel, and Fashion

Referrals increase your chances of interviewing at UY Collection by 2x.

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