
Digital Marketing Specialist
4 weeks ago
Direct message the job poster from UY Collection
Serial Entrepreneur | Scaling Fashion with Purpose | 4 Active Brands | Bridging Pakistan's Craft with Global FashionDigital Paid Media Specialist – Fashion Brands | Onsite | UY Collection (Multiple Brands)
Location: Lahore (Onsite only – No remote/hybrid)
Deadline to Apply: 3rd August 2025
We are looking for a Digital Paid Media Specialist who can build brands from scratch, create full funnel strategies, and drive sales through data-driven, AI-powered ad campaigns, especially for fashion/lifestyle products.
- Launch, manage & scale Meta, Google, and TikTok Ads with ROAS-focused strategies.
- Build and optimize ad funnels for bridal, luxury pret, and accessories brands.
- Manage budgets, track KPIs (ROAS, CAC, CTR), and report weekly via email attachments (CSV/PDF).
- Create or supervise best-in-class content for performance creatives (reels, carousels, videos).
- Build acquisition journeys across cold, warm, and hot audiences.
- Conduct A/B tests, retargeting, and upsell strategies for all brands.
AI Tools & Skills (Must Have/Preferred):
- AdCreative.ai, Ocoya, Pencil (for AI ad content)
- Madgicx, Revealbot (for bulk ad scaling & automation)
- Triple Whale, Northbeam, Looker Studio (for ecom attribution & dashboarding)
- Shopify analytics, Meta Ads Manager, GA4, UTM tracking
Required Background:
- 2–4 years of experience in running paid ads for fashion brands.
- Proven experience in scaling brand(s) from scratch.
- Deep understanding of D2C ecommerce, Shopify, and conversion metrics.
- Strong hold on visual storytelling, influencer collaboration, and marketing psychology.
- Ability to create or lead content production for top-performing ad formats.
- Must be able to share past ad performance stats (ROAS, budgets, creative samples).
—————————————————————
Please Do NOT Apply If:
- You have never worked in the fashion or lifestyle industry.
- You don't understand audience segmentation, retargeting, or ROAS.
- You expect plug-and-play instructions. This is a growth-oriented role.
Why Join Us:
- Work on multiple fashion brands under one ecosystem.
- Get performance-based bonuses and growth opportunities.
- Be part of a creative-led, tech-forward fashion startup.
- Create campaigns that scale real brands, not just content pages.
To Apply:
Email your CV + previous campaign stats/screenshots/ROAS results to: wecare@uycollection.com
Deadline: 3rd August 2025
Seniority level- Entry level
- Full-time
- Marketing and Sales
- Retail, Apparel, and Fashion
Referrals increase your chances of interviewing at UY Collection by 2x.
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