App Marketing Manager

1 week ago

Islamabad, Islamabad, Pakistan TechNestPk Full time

Job Title: App Marketing Manager

Location: Islamabad

Job Type: Full-time, Onsite

Experience: 2 to 3 years of experience as an "App Marketing Manager"

Job Description:

We're looking for a skilled"App Marketing Manager"to take the lead in our marketing initiatives, with a focus on maximizing ROI, managing effective campaigns, and leveraging tools such as AdMob, Firebase, and analytics to drive results.

Job Responsibilities:

  • Develop and implement comprehensive marketing strategies to boost app visibility, user acquisition, and engagement.
  • Utilize Firebase and other analytics platforms to monitor app performance, gather user insights, and inform data-driven decisions.
  • Manage and optimize the marketing budget to maximize ROI and achieve performance targets.
  • Conduct thorough market research to identify industry trends, user behavior, and new growth opportunities.
  • Lead the creation of compelling promotional materials and impactful marketing campaigns.
  • Plan and execute multi-channel marketing initiatives, including App Store Optimization (ASO).
  • Oversee and continuously optimize Google Ads campaigns to meet and exceed ROAS and ROI goals.
  • Collaborate with the product team to align marketing strategies with user needs and product improvements.
  • Work closely with cross-functional marketing teams to ensure cohesive and integrated campaign execution.

Job Requirements:

  • 2–3 years of hands-on experience as an App Marketing Manager.
  • Strong understanding of iOS App Store ranking algorithms and guidelines.
  • Practical knowledge of Meta Ads for mobile apps
  • Proficiency with major ASO and analytics tools (e.g., Sensor Tower, AppTweak, Mobile Action, App Annie, Firebase, Google Analytics).
  • Excellent communication and collaboration skills.
  • Ability to work in a fast-paced environment and manage multiple projects.
  • Experience in data-driven decision-making and analytical tools
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