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Content Manager

4 weeks ago

Lahore, Punjab, Pakistan Torque360 Full time

Direct message the job poster from Torque360

Human Resource Manager/Talent Acquisition Manager/Lead Technical Recruiter/Recruitment Trainer/Consultant/IT-Software-International Recruitment/360…

Job Title: Content Manager – SaaS (Auto Repair Software) at Torque360

Location: Onsite – Gulberg, Lahore

Type: Full-Time

Experience: 3–5 Years (SaaS or B2B content marketing)

Feel free to reach out at Nahyan Jasim or nahyan@torque360.co

About the Role:

We are seeking a skilled Content Manager with a strong SaaS background to lead content strategy and execution for our automotive repair software. The ideal candidate will have a deep understanding of SEO, the U.S. B2B market, and content performance metrics, and be able to craft content that drives engagement, traffic, and conversions.

Key Responsibilities:
  1. Website & On-Page SEO Content:
    • Write and optimize high-conversion website content (e.g., homepage, features, pricing pages). Apply on-page SEO best practices: meta tags, header structure, internal linking, and keyword targeting.
    • Collaborate with designers/developers to execute content changes and A/B tests.
  2. Off-Page Content & Landing Pages:
    • Create campaign-specific and geo-targeted landing pages for the U.S. market.
    • Support backlink strategies and digital PR through SEO-aligned content.
    • Develop gated assets (eBooks, guides, checklists) for lead generation.
    • Build and manage a strategic content calendar for SEO-optimized blog and educational posts.
    • Create comprehensive pillar pages with topic clusters to improve organic rankings and authority.
    • Position the brand as a thought leader in the auto repair software space.
  3. Competitive Content & Keyword Analysis:
    • Perform content gap and competitive keyword analysis against key players.
    • Use tools such as Ahrefs, SEMrush, and Google Search Console to discover opportunities.
    • Track keyword performance and continually optimize content for growth.
  4. Product-Focused Storytelling:
    • Translate complex features into benefit-driven content for product launches and updates.
    • Work closely with the product and marketing teams to align messaging across customer touchpoints.
Required Skills & Experience:
  • 3–5 years of content marketing experience in a SaaS or B2B environment targeting the U.S. market.
  • Strong portfolio with SEO-driven content (blogs, landing pages, web copy, and gated assets).
  • Proven expertise in content strategy, SEO writing, and storytelling for digital channels.
  • Experience using WordPress, SurferSEO, Ahrefs, SEMrush, HubSpot, or similar tools.
  • Deep understanding of the U.S. auto repair or automotive tech landscape (preferred).
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing, Public Relations, and Writing/Editing
Industries
  • Software Development and IT Services and IT Consulting

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