Product Marketing Manager

4 weeks ago

Lahore, Punjab, Pakistan BinaryBrix Pvt Ltd. Full time

Direct message the job poster from BinaryBrix Pvt Ltd.

Job Title: Product Marketing & Social Media Manager

Employment Type: Full-Time

About the Role:

We are seeking a strategic and creative Product Marketing & Social Media Manager to lead the promotion of our in-house software products and manage our digital presence across platforms. This role combines product storytelling, market positioning, and community building — ideal for someone who can turn product features into compelling campaigns.

Key Responsibilities:

i. Develop and execute go-to-market strategies for our suite of software products

ii. Manage and grow the company's social media presence (LinkedIn, Instagram, Twitter, etc.)

iii. Plan and run targeted product campaigns, webinars, and launch events

iv. Collaborate with design and development teams to create engaging content and demos

v. Analyze campaign performance and iterate strategies using data-driven insights

vi. Build brand consistency and awareness across all communication channels

vii. Identify industry trends and competitor strategies to refine positioning

Requirements:

i. Bachelor's degree in Marketing, Communications, or related field (Master's preferred)

ii. 3–5 years of experience in product marketing, digital marketing, or social media management

iii. Excellent writing and content creation skills

iv. Familiar with tools like Buffer, Hootsuite, HubSpot, and Google Analytics

v. Ability to understand technical products and translate features into benefits

vi. Experience in SaaS or tech product marketing is a strong plus

vii. Strong sense of ownership and creativity

What We Offer:

i. Opportunity to shape the marketing roadmap for core company products

ii. Collaborative and growth-focused work environment

iii. Performance-based incentives and career progression

Salary Range: 70k - 100k

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesSoftware Development

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