Product Marketing Manager

Join to apply for the Product Marketing Manager role at vFairs

Join to apply for the Product Marketing Manager role at vFairs

Get AI-powered advice on this job and more exclusive features.

About Us

Come Learn & Grow With us

Unicorn Technology

We're top-rated on G2 and Capterra with over 1000+ reviews by our amazing customers. We're pioneers of innovation and transparency and that shows with the type of technology we offer.

A Diverse Team

vFairs' diverse workforce brings contributors from all over the world, each person having their own skills and unique experiences.

Serving Our Communities

We go by the principle "No enterprise can be more successful than goodness", and hence all employees are entitled to 2 days of paid leave a year to serve a social service to their local or global community through volunteerism.

Green And Global - We Walk the Walk

In 2022, we launched our Green and Global campaign where we make it a priority to lower both our and our customer's carbon footprint. All of our policies follow the guidelines of our G&G initiative and we partner with OneTreePlanted to ensure that we return to the Earth what we may take.

What does being part of the vForce team look like?

An environment of inclusivity, innovation, accountability, and transparency with absolutely no ceiling on how high you fly with us

Learn and Grow

At vFairs, we understand the value of achieving your next career goal and while we fully anticipate that you will never want to leave, we also want to be your #1 fan and ambassador when it comes to your dreams; we will act as your career coach as well to set you on the right path.

About The Role

We are seeking a highly articulate Product Marketer to join our marketing team. As a Product Marketer, you will play a pivotal role in shaping our product's messaging and positioning, driving demand, and enabling our sales and customer success teams.

Key Responsibilities

• Product Messaging and Positioning : Develop compelling messaging and positioning strategies that clearly articulate the value and uniqueness of our products and features.
• Close collaboration with product team: Frequently align with product teams on their roadmap and backlog calls to understand what's being built and why.
• Market Intelligence : Conduct market research to understand customer needs, competitive landscape, and industry trends. This will require analyzing feedback on G2, researching competitors, listening to feedback calls from customers on Gong and interviewing internal and external stakeholders.
• Content Creation : Produce high-quality marketing materials such as messaging decks, positioning statements, customer-facing roadmaps etc. in collaboration with the design team.
• Web Collateral: Write compelling short copy for landing pages to drive lead generation. Work with the web team to launch pages and track performance.
• Sales Enablement : Equip the sales team with necessary tools and materials, ensuring they have a deep understanding of product features and benefits. This involves stepping up in town halls and sales huddles to share value propositions and drive live demos.
• Go-to-Market Strategy & Launch : Plan and execute effective go-to-market strategies for new product launches and updates to create excitement.
• Customer Success Collaboration : Work closely with the customer success team to gather customer feedback and insights for product development.
• Performance Measurement : Analyze and report on the effectiveness of marketing campaigns and strategies.
  
  

Requirements

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• At least 3 years of experience in product marketing, particularly in a tech or event-related industry.
• Strong understanding of product marketing and digital marketing principles.
• Excellent storytelling, communication, and presentation skills.
• Well-versed in writing high-impact, concise copy.
• Ability to create engaging and informative marketing content.
• Experience with data analysis and market research.
• Collaborative team player with strong leadership skills.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesTechnology, Information and Internet

Referrals increase your chances of interviewing at vFairs by 2x

Get notified about new Product Marketing Manager jobs in Lahore, Punjab, Pakistan.

Associate - Global Insights (Onsite, Lahore, PKR Salary)SaaS Product Marketing Operations SpecialistEcommerce Specialist - Performance Marketing

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

---