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Senior Marketing and growth Lead
4 weeks ago
Devsinc is seeking an accomplished and strategic B2B Marketing Lead to spearhead our demand generation initiatives, lead acquisition strategies, and marketing communications enablement across priority business markets.
The ideal candidate will bring 6–10 years of B2B marketing experience in one or more global regions, including at least 2 years of demonstrable success in demand generation within the IT services sector.
Devsinc is a results-driven and revenue-generating marketing department, with a core focus on GTM strategy and execution. We thrive on hands-on execution, leveraging the latest AI and cloud tools to drive business growth for Devsinc.
This Lahore-based role requires exceptional operational execution, strategic thinking, and regional marketing expertise. The successful candidate will thrive in a high-velocity, performance-oriented environment, driven by a passion for building scalable marketing ecosystems that deliver measurable business impact.
Core Responsibilities- Strategy: Architect, implement, and refine comprehensive demand generation programs aligned with growth targets.
- Tools Proficiency: Has proficiency and hands-on experience with a suite of GTM tools including Prospeo, Ocean.io, Apollo, Instantly, Maildoso, Spyfu, Ahrefs, Semrush, RB2B, Clay, Trigify, Heyreach, Orum, ZoomInfo, Millionviewers, and Neverbounce, with proven experience in driving demand and lead engines.
- Performance Metrics: Ownership of key marketing performance metrics: MQL volume, lead-to-opportunity conversion velocity, cost per lead (CPL), and marketing-attributed pipeline contribution.
- Content Collaboration: Collaborate with Sales Leadership, Product Management, and Regional Directors to create market-specific enablement content for MENA, North America, and APAC territories.
- Social Media Strategy: Orchestrate our social media strategy that ensures brand consistency while driving measurable engagement across key platforms.
- Platform Expertise: Demonstrate advanced expertise in marketing platforms, including email automation systems, LinkedIn advertising ecosystem, Google Marketing Platform (Search & Display Networks), and intent-based lead acquisition technologies.
- ABM Strategies: Design and execute data-driven account-based marketing (ABM) strategies to penetrate high-value accounts and strategic verticals.
- Team Leadership: Demonstrated experience successfully leading and mentoring marketing teams of 6+ members.
- 6–10 years of progressive B2B marketing experience, preferably in enterprise IT services, software, or technology solutions.
- Minimum 2 years of documented success in driving high-impact demand and lead generation initiatives in the IT/tech sector.
- Proven ability to architect and execute impactful social media communications strategies for B2B tech brands, with measurable growth outcomes.
- Deep understanding of buyer journey mapping, funnel optimization, multi-touch attribution, and performance analytics frameworks.
- Experience in marketing enablement across global territories such as MENA, North America, and/or APAC.
- Strong command of modern marketing platforms, including email marketing systems, Google Ads, LinkedIn Campaign Manager, and third-party intent tools.
- Demonstrated success in using platforms like G2, Clutch, and The Manifest to build trust and accelerate demand.
- Excellent written, verbal, and visual communication skills.
- Entrepreneurial mindset with high ownership, project governance skills, and ability to drive initiatives independently while collaborating across teams.
- Experience working in globally distributed, matrixed organizations.
- Demonstrated success leveraging AI-powered tools, especially AI agents, to boost demand and lead generation initiatives.
- A strategic opportunity to architect and scale global marketing for a fast-growing tech enterprise.
- A collaborative, innovation-driven culture that rewards initiative and creative thinking.
- Exposure to high-growth technology markets and emerging trends.
- Global engagement with cross-functional leadership teams across sales, product, and delivery.
