Senior Product Owner

2 weeks ago

Karachi, Sindh, Pakistan Mashreq Full time

Lead the Digital Acquisition strategy and Marketing Effectiveness for customer onboarding campaigns across the segment. As a leader, you will develop the vision, roadmap, and KPI/measurement plans to drive long-term strategic vision. Establish a central digital sales framework and deploy customized solutions across various operating products and journeys. Working closely with internal (Marketing) & external (Agency / Partners) to drive deliver on the planned campaigns - this requires a highly data-driven, commercial, digital marketing expert to manage the top of the funnel initiatives. Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI. Develop monthly and quarterly traffic and acquisition forecasts and budgets, with responsibility of delivering throughout the fiscal year.

Key Result Areas

  • Lead and implement digital campaigns to maximize channel performance across platforms such as Google, Facebook, Programmatic etc.
  • Drive the performance marketing strategy – ensuring it is data driven, with recommendations aligned to Retail product tribe requirements.
  • Develop advanced analytics and optimization techniques to monitor and guide strategies and marketing campaigns to most effectively reach and connect with the desired audience, inspiring them to action.
  • Improve conversion rates across the top and middle of the sales funnel. Introduce new tactics to improve the effectiveness of campaigns.
  • Design and deliver key customer acquisition targets via PPC + Search + Referral etc. for NTB CASA acquisition and supporting products.
  • Manage third-party media/ad-tech, martech, and digital production agencies to execute and deliver best-in-class marketing programs.
  • Measure and analyze the effectiveness and ROI of paid strategies.
  • Organize results, findings, and implications into presentations for search team, marketing leaders, and executive management.
  • The role will require clear thinking, assessment and planning of channel efficiency, tactical vs strategic, and lay the right focus in moving the right channel strategy forward.
  • Monitor cost and overall budget utilization.

Operating Environment, Framework and Boundaries, Working Relationships

A rigorous, data-driven, and highly analytical mindset. Proven track record of growing, scaling, and meeting customer acquisition targets. Advanced understanding of optimizing and improving customer journey. Experience of leading and working with cross-functional teams to deliver common objectives.

Problem Solving

Ability to handle challenges and multi-task. Ability to work coherently with teams engaged with different priorities.

Decision Making Authority & Responsibility

Ability to see the big picture, join the dots, and align all stakeholders towards flawless execution. The candidate should be able to demonstrate the ability to understand business goals and optimize campaigns to deliver desired results. Demonstrated record of success in owning and driving digital sales and customer acquisition. Go-getter with lateral and product first thinking abilities for identifying and plugging gaps.

Knowledge, Skills and Experience

  • 9 – 12 years of experience in digital sales campaign & strategies.
  • Strong understanding of and successful implementation in paid, earned, and owned media strategies.
  • Strong experience conducting user experience testing and solid understanding of core usability principles.
  • Proven ability to communicate complex information and gain buy-in for new ideas.
  • Broad digital marketing experience (comfortable across paid media, CRM and Google Analytics).
  • Strong project management skills and attention-to-detail and can zoom in and out from big picture strategy to nuanced creative execution.
  • MBA/Master's Degree in Marketing or related field. Experience in e-commerce with a focus on customer acquisition, strategy, design, implementation etc.
Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Industries: Banking

#J-18808-Ljbffr

  • Product Owner

    2 weeks ago

    Karachi, Sindh, Pakistan iTack Solutions Full time

    Direct message the job poster from iTack SolutionsHR Business Partner | HR Operations Manager | Employee Development | Process Efficiency | Technical Recruitment | Conflict Resolution | Talent…At iTack Solutions, we are redefining healthcare with innovative software products that empower providers worldwide. As a global leader in Health IT, we are...

  • Product Owner

    2 weeks ago

    Karachi, Sindh, Pakistan Craft Tech Team Full time

    Craft Tech works with early-stage & established startups by curating professional teams of specialists who work together to create value. Our teams are motivated to make a positive impact and drive success for our clients. We are always looking for folks that want to do meaningful work that has real-world impact day to day. In this case, we have partnered...

  • Product Owner

    5 days ago

    Karachi, Sindh, Pakistan Cooperative Computing Full time

    Product Owner - Software Solutions Cooperative Computing, Pakistan Cooperative Computing (C|C) is a digital enablement organization enabling organizations to effectively operate in the automated economy. The future of business is in maximizing relationships through the effective use of technology. With our clients, we discover, strategically engineer a...

  • Technical Product Owner

    1 week ago

    Karachi, Sindh, Pakistan CodeNinja Inc. Full time

    This role will be specifically focused on enabling seamless integrations between SAP and other enterprise systems, ensuring that product stewards have access to accurate, real-time data and a unified experience across their compliance processes. By enhancing connectivity and automation, we empower product stewards to focus on strategic decision-making rather...

  • Digital Product Owner

    3 days ago

    Karachi, Sindh, Pakistan GLAS Full time

    About the JobThe Technical Product Manager at GLAS is responsible for managing the product development lifecycle. This includes defining product requirements, developing product roadmaps, and collaborating with cross-functional teams to deliver high-quality products.We are committed to providing innovative solutions to our customers, including video content...

  • Technical Business Owner

    3 days ago

    Karachi, Sindh, Pakistan CreditNinja - KMD Partners, LLC Full time

    This is an exciting opportunity for a talented Technical Business Owner to join CreditNinja - KMD Partners, LLC and lead the development of cutting-edge SAP solutions. As a key member of our team, you will be responsible for driving strategic decisions and collaborating with cross-functional teams to deliver successful products.Responsibilities:Lead the...

  • Technology Product Leader

    5 days ago

    Karachi, Sindh, Pakistan Jamgroup Full time

    We are seeking a talented Product Owner to drive our product strategy and execution. As a Product Owner, you will work closely with cross-functional teams to define product vision, gather requirements, and prioritize product development.Our company provides innovative Video Content Management systems to Fortune 5000 companies and Governments worldwide. We...

  • Enterprise Communication Product Owner

    4 days ago

    Karachi, Sindh, Pakistan Symmetry Group Full time

    The ideal candidate for this role will have 5+ years of experience in Presales and/or Product Management in the Mobile VAS, CPaaS, A2P Messaging, or Enterprise Communication industry. The successful candidate will be responsible for driving product strategy and supporting sales teams with technical and business expertise in A2P and B2B messaging platforms...

  • Agile Product Strategist

    3 days ago

    Karachi, Sindh, Pakistan GLAS Full time

    About the PositionThe Product Owner at GLAS is responsible for leading the product development process. This involves defining product requirements, developing product roadmaps, and collaborating with cross-functional teams to deliver high-quality products.We are committed to providing innovative solutions to our customers, including video content management...

  • Product Visionary

    3 days ago

    Karachi, Sindh, Pakistan GLAS Full time

    About the RoleThe Digital Product Owner at GLAS is responsible for leading the product planning and execution process. This involves gathering and prioritizing product requirements, defining the product vision, and collaborating with cross-functional teams to ensure revenue and customer satisfaction goals are met.We provide innovative video content...

  • Enterprise Software Product Manager

    3 days ago

    Karachi, Sindh, Pakistan CreditNinja - KMD Partners, LLC Full time

    We are looking for a highly experienced Product Manager to lead the development and implementation of innovative SAP solutions. This individual will be responsible for driving strategic decisions and collaborating with cross-functional teams to ensure successful product launches.Required Skills:Bachelor's degree in Computer Science, Information Systems, or a...

  • Product Visionary

    5 days ago

    Karachi, Sindh, Pakistan Jamgroup Full time

    The role of a Product Owner is to oversee the product planning and execution throughout its lifecycle. This involves gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing, and support teams to ensure revenue and customer satisfaction goals are met.At Jamgroup, we...

  • Senior Production Officer and Trainee Production Officer

    5 days ago

    Karachi, Sindh, Pakistan Culligan Water Full time

    A well-known FMCG company in S.I.T.E requires:Senior Production OfficerResponsible for supervision and control of production processes and monitor quality standards of the product.Minimum Requirements:Associate's Degree in Engineering or Chemistry2 years+ experience in the same or similar position.Trainee Production OfficerD.A.E. or Associate's Degree in...

  • Senior Production Officer and Trainee Production Leader

    5 days ago

    Karachi, Sindh, Pakistan Culligan Water Full time

    Job DescriptionCulligan Water requires an experienced Senior Production Officer to oversee production processes and ensure high-quality standards. The ideal candidate should possess a strong technical background in Engineering or Chemistry.The successful candidate will be responsible for supervising production staff, monitoring product quality, and...

  • Digital Product Strategist

    5 days ago

    Karachi, Sindh, Pakistan Jamgroup Full time

    As a Product Owner at Jamgroup, you will be responsible for driving product strategy and execution. You will work closely with cross-functional teams to define product vision, gather requirements, and prioritize product development.Our company provides innovative Video Content Management systems to Fortune 5000 companies and Governments worldwide. We empower...

  • Product Lead Position closed

    2 weeks ago

    Karachi, Sindh, Pakistan NextgenI Full time

    We are seeking a Product Owner with a strong background in product strategy, user research, and agile methodologies. The ideal candidate will play a crucial role in defining and delivering innovative solutions while collaborating with cross-functional teams. Experience working with startups is highly preferred.Key Responsibilities:Define and execute product...

  • Senior Production Officer and Production Officer

    5 days ago

    Karachi, Sindh, Pakistan Captain Industries Full time

    Join a Chemical Manufacturing Company in Karachi, Captain Industries; an ISO certified Chemical Manufacturing Company is looking to hire the following at its Karachi Plant, located at SITE II, Ahsanabad, near Super Highway, Karachi.Positions Available:Senior Production Officer – Education: BE/BSc Chemical Engineering from a reputed university Experience:...

  • Senior Manager Production Engineering

    2 weeks ago

    Karachi, Sindh, Pakistan House of Habib Full time

    We are seeking a highly skilled and experienced Senior Manager Production Engineering to join our dynamic team. This role is pivotal in leading and supervising the planning and execution of new projects while ensuring that product quality standards are maintained as per customer requirements at optimum cost.Key Responsibilities:Lead and supervise the...

  • Manager/Senior Manager, Product

    2 weeks ago

    Karachi, Sindh, Pakistan Daraz Full time

    Manager/Senior Manager, Product & Process ExcellenceAbout DarazFounded in 2015, Daraz is South Asia's leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz...

  • Senior Full Stack .Net and Angular Engineer

    2 days ago

    Karachi, Sindh, Pakistan Techamal Full time

    We're seeking an experienced Senior Full Stack .Net and Angular Engineer to join our team at TechAmal. As a key member of our engineering team, you will be responsible for designing, developing, and deploying high-quality software applications.About the Role:Design and develop full-stack applications using .Net and AngularWork closely with product owners to...