PR Executive

2 weeks ago

Karachi, Sindh, Pakistan Vwrap Full time

Vwrap is seeking a proactive and result-oriented PR Executive who can develop and execute public relations strategies that enhance the company's brand image, expand media coverage, and foster positive relationships with stakeholders. This individual will be responsible for creating compelling content, organizing media events, pitching and working with journalists, monitoring media coverage, and tracking outcomes. Additionally, the PR Executive will work cooperatively with other teams within the company to ensure a cohesive message is presented to the public.

Responsibilities:

  • Develop and execute PR strategies and campaigns that align with business goals
  • Build and maintain relationships with media outlets, journalists, and influencers
  • Create and distribute press releases, media kits, and other materials to secure media coverage
  • Monitor media coverage and provide regular reports on PR campaign effectiveness
  • Collaborate with cross-functional teams, including marketing, social media, and content, to align messaging and maximize impact
  • Manage crisis communications and provide guidance on reputation management
  • Stay up-to-date with industry trends and best practices in PR and media relations
Job Specification


• Strong verbal and written communication skills

• Excellent attention to detail and organizational skills

• Ability to meet tight deadlines and manage multiple projects simultaneously

• Experience working on social media platforms and content marketing initiatives

• Good analytical skills with a solid understanding of how to interpret and use data to measure performance of PR campaigns

• A good understanding of emerging trends and best practices in PR and marketing.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business or relevant field.

• A minimum of two years of experience in PR or marketing in the advertising/marketing industry.

This is a full-time morning shift job, based in Karachi. If you are a self-starter who is passionate about PR and marketing, this is an excellent opportunity to join a dynamic team and make a positive impact. Send your resumes now.

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