
Director of PR, Communications
3 weeks ago
Director of PR, Communications & Social Media
DigitalOcean (NYSE: DOCN) simplifies cloud computing so builders can spend more time creating software that changes the world. With our mission-critical infrastructure and fully managed offerings, DigitalOcean enables startups and small and medium-sized businesses (SMBs) to rapidly deploy and scale modern applications. As a remote-first organization, our employees, like our customers, are based around the world.
At Cloudways—our managed web hosting division, we're revolutionizing the way businesses scale and grow, by offering powerful, easy-to-use cloud hosting for web applications. With customers at the heart of everything we do—and a commitment to boldness, simplicity, and speed—we're driving innovation across the cloud ecosystem. Now, we're looking for a Director of PR, Communications & Social to join the Marketing team and help shape our brand perception in the market.
You will own and set the strategy for the public facing brand image of Cloudways, aligning the communications strategy with our broader business goals by engaging audiences globally. We're looking for a seasoned professional to lead our communications, PR, and social media efforts, managing our brand reputation both internally and externally. The ideal candidate will have a deep understanding of the tech industry, a strong track record of success in developing and executing communications strategies, and a passion for storytelling through thought leadership, product innovation stories, and customer testimonials.
Managing an in-house team, you will work with our agency partners to develop and implement the strategic communications plan, using owned and earned media channels to build awareness of Cloudways's mission as a leading managed web hosting provider. You will shape public perception and build relationships with a cross-section of stakeholders (e.g. media, customers, WordPress ecosystem partners, employees, social media users, and developer communities), to align public-facing messaging to promote our organizational vision and company values.
What You'll Be Doing:- Develop and execute comprehensive communications strategies that align with the company's overall business objectives.
- Create and maintain strong relationships with media outlets, journalists, and influencers to generate positive media coverage and secure interviews and feature stories.
- Oversee the company's social media presence, including developing and implementing content strategies, managing community engagement, and monitoring analytics.
- Work collaboratively with Customer Success and Support teams to escalate, research and resolve customer review site queries that affect Cloudways' reputation.
- Develop crisis communication plans and lead the organization's response during reputational crises or emergencies, providing timely and accurate information to internal and external stakeholders.
- Support the writing and editing of press releases, blog posts, interview responses, and other communications materials when it's required.
- Monitor media coverage to evaluate the effectiveness of public relations campaigns and identify areas for improvement.
- Collaborate with internal teams (marketing, customer success, executive leadership, etc.) to ensure consistent messaging is adopted across all communication channels.
- Stay up-to-date with industry trends, current events, and emerging issues that may impact the organization's reputation and recommend proactive strategies to address these.
- Mentor and coach members of the team to support learning and skills development.
Qualifications:
- 8+ years of experience in corporate communications, PR, and/or social media.
- Strong understanding of the tech industry media landscape.
- Proven track record of success in executing effective communications strategies.
- Excellent verbal communication, writing, and editing skills.
- Ability to work independently and as part of a team, with fine-tuned interpersonal skills.
- Passion for storytelling, compelling narrative creation, and a commitment to excellence.
- Degree educated or equivalent experience.
- Ability to identify and capitalize on publicity opportunities for Cloudways, continuously engaging with media and trade publications (print & digital).
- Strong storytelling skills, with a focus on connecting multiple narratives with compelling and engaging content.
- Able to manage multiple projects concurrently and deliver outcomes on-time and within budget.
- A commitment to teamwork and collaboration across multiple departments.
- A data-driven approach to decision-making, results tracking and measuring results.
- An eagerness to mentor and guide team members, fostering a collaborative and high-performance culture.
- Innovative and Exciting Environment: Be part of a company pushing the boundaries of cloud technology and marketing in a fast-growing industry.
- Professional Growth: We prioritize your career development with access to training, mentorship, and opportunities to grow within the organization.
- Competitive Benefits: Enjoy flexible working conditions, wellness allowances, professional development support, and more.
- Diversity and Inclusion: We value diverse perspectives and foster an inclusive environment where everyone has a voice and an opportunity to succeed.
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