SEO & PPC Expert (Remote, Lahore, PKR Salary)

2 days ago

Lahore, Punjab, Pakistan HR POD Careers Full time
Requirements
  • 1-3 years of hands-on experience in SEO and PPC campaign management.
  • Strong knowledge of Google Ads, GA4, and SEO tools (Ahrefs, SEMrush, Moz, etc.).
  • Proven ability to improve website visibility, rankings, traffic, and conversions.
  • Skilled in keyword research, competitor analysis, and performance reporting.
  • Ability to plan, execute, and optimise SEO & PPC campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.
  • Solid understanding of technical SEO (crawlability, indexation, site speed, schema markup).
  • Google Ads or Analytics certification will be considered a strong plus.
  • Strong analytical mindset with a focus on ROI and problem-solving.
  • Excellent communication skills, team collaboration, and time management.

Responsibilities
  • Conduct initial SEO audits to identify gaps, opportunities, and quick wins.
  • Perform keyword research, competitor analysis, and market trend evaluation.
  • Optimise website content, meta tags, site structure, and internal linking for better search performance.
  • Manage technical SEO elements including crawlability, indexation, page speed, and schema markup.
  • Develop and execute local SEO strategies for targeted geographies.
  • Build and implement white-hat link-building strategies.
  • Plan, launch, and optimise PPC campaigns on Google Ads (Search & Display), LinkedIn, Meta, and other platforms.
  • Write compelling ad copy and collaborate with design teams for engaging creatives.
  • Monitor campaign performance, run A/B tests, and optimise landing pages for higher conversions.
  • Manage campaign budgets and bids to maximise ROI and maintain a low CPL (Cost Per Lead).
  • Track and report performance using Google Analytics, Search Console, Ahrefs, SEMrush, or Moz.
  • Deliver weekly and monthly performance reports with actionable insights.
  • Stay up to date with digital marketing trends, tools, and best practices.
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