Email Marketing Specialist

3 weeks ago

Lahore, Punjab, Pakistan PRG Pakistan Full time

We are seeking a talented and results-driven Email Marketing Specialist to join our team. The ideal candidate will have 3-4 years of experience in crafting impactful email campaigns, optimizing email marketing strategies, and driving measurable results. Your role will involve creating, executing, and analyzing email campaigns that engage our audience and align with our brand goals.

Responsibilities:
  1. Develop and execute effective email marketing campaigns to drive engagement, lead generation, and conversions.
  2. Create compelling email content, including copy and visuals, that aligns with the brand voice and marketing goals.
  3. Manage email lists, segmentation, and personalization strategies to target specific audience groups.
  4. Conduct A/B testing to optimize subject lines, content, and calls-to-action.
  5. Monitor email performance metrics (e.g., open rates, click-through rates, conversions) and provide actionable insights for improvement.
  6. Ensure email campaigns comply with industry standards, including CAN-SPAM, GDPR, and other relevant regulations.
  7. Collaborate with cross-functional teams, including content creators and designers, to ensure cohesive messaging across all channels.
  8. Maintain the database and assist the organization with data mining.
  9. Optimize the email subscribers list for multiple projects.
  10. Implement email validation tools and processes to maintain high email deliverability rates.
  11. Implement and manage automated email workflows, such as abandoned leads, and promotional/informational emails.
  12. Generate regular reports on email marketing performance and present findings to key stakeholders.
Requirements:
  1. Bachelor's degree in Marketing, Communications, or a related field.
  2. 3-4 years of proven experience in email marketing, including campaign management and analytics.
  3. Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign).
  4. Strong analytical skills and the ability to interpret data to improve performance.
  5. Excellent written and verbal communication skills in English.
  6. Knowledge of HTML, CSS, and email designing best practices.
  7. Detail-oriented with excellent time management skills.
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