Senior Digital Marketing Executive

3 weeks ago


Karachi, Sindh, Pakistan Digital Auxilius Full time

Job Title: Senior Executive – Digital Marketing
Location: Onsite – Karachi
Job Type: Full-time | Monday to Friday | 12:00 PM – 8:00 PM

About the Role

We are on the lookout for a results-driven Senior Executive – Digital Marketing to join our growing team. This role demands a strategic thinker with a strong command of digital marketing channels—especially PPC—who thrives in fast-paced environments. You will lead campaign execution, collaborate cross-functionally, and optimize digital strategies that drive brand visibility, lead generation, and audience engagement.

If you're passionate about digital marketing and have a proven track record of running successful PPC campaigns, we'd love to hear from you.

Key Responsibilities
  • Plan, execute, and optimize high-performance PPC campaigns across platforms including Google Ads, Facebook, Instagram, LinkedIn, and Twitter/X.

  • Collaborate with cross-functional teams to ensure brand consistency and alignment across all digital touchpoints.

  • Monitor, analyze, and report on campaign performance using key metrics; deliver actionable insights to improve ROI.

  • Drive innovation by exploring new digital marketing tools, channels, and tactics.

  • Lead and manage email marketing campaigns, ensuring engaging and conversion-focused content.

  • Work closely with the content team to ensure messaging coherence across campaigns and channels.

  • Identify, engage, and manage partnerships with influencers for brand amplification.

Requirements
  • Bachelor's or Master's degree in Marketing, Business, or a related field.

  • Minimum 3 years of hands-on digital marketing experience, with at least 1 year in an independent campaign management role.

  • Deep understanding of PPC advertising, with demonstrated success on platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and Twitter Ads.

  • Strong analytical mindset with the ability to translate data into strategic insights.

  • Excellent time and project management skills, with a proven ability to meet deadlines and KPIs.

  • A self-starter with the ability to take ownership, lead initiatives, and mentor junior team members.

  • Experience in email marketing and influencer marketing is a strong advantage.

Perks & Benefits
  • Competitive salary with performance-based bonuses

  • Comprehensive medical insurance

  • EOBI (Employees' Old-Age Benefits Institution) coverage

  • Flexible work hours and remote work opportunities

  • Professional development support (certifications, workshops, etc.)

  • Generous paid time off and vacation policy

  • Employee wellness and mental health assistance programs

  • Regular company-sponsored events and team-building activities

  • Inclusive and collaborative work environment

  • Clear career progression pathways

  • Access to modern tools and technology

  • Family-friendly policies including parental leave

  • Commuter and transport assistance

  • Social responsibility and community engagement opportunities

Why Join Us?

This is your chance to take the lead in digital innovation. As our Senior Executive – Digital Marketing, you'll directly impact our brand's growth and visibility. We're looking for someone who's ready to take charge, own their performance, and drive real results.

Apply now and help us take our marketing efforts to the next level.

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