Media Buyer

5 days ago


Lahore, Punjab, Pakistan rankistan Full time

Get AI-powered advice on this job and more exclusive features.

Responsibilities

  1. Develop comprehensive media buying strategies tailored mainly to Meta and TikTok, with consideration for Pinterest, Snapchat, and other platforms, based on the target audience, campaign objectives, and budget allocation.
  2. Create and manage advertising campaigns across Meta and TikTok, including campaign setup, ad creation, targeting, and optimization.
  3. Conduct thorough audience research and analysis to identify relevant targeting options and optimize campaign performance.
  4. Monitor campaign performance metrics, analyze data, and generate actionable insights to optimize campaign performance and achieve KPIs.
  5. Collaborate with creative teams to develop compelling ad creatives optimized for Meta and TikTok platforms.
  6. Stay updated on market trends, platform updates, and best practices for Meta and TikTok advertising.
  7. Manage relationships with advertising partners, negotiate rates, and ensure campaign objectives are met within budget constraints.
  8. Provide regular reports and performance updates to internal stakeholders, highlighting key insights and recommendations for optimization.

Qualifications

  1. Education: Bachelor's degree in Digital Marketing, Advertising, Business, or a related field.
  2. Experience: Minimum of 3 years of international experience in media buying, focusing on Meta and TikTok advertising platforms.
  3. Must have experience in running ads for international ecommerce.
  4. Media Buying: Must have managed monthly ad spend over $50k.
  5. Revenue: Must have worked with brands with revenues over $1M+ a month.
  6. Skills: Strong analytical skills, research, communication, and collaboration skills.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Advertising Services

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