Marketing Manager

6 days ago

Lahore, Punjab, Pakistan SADIA Campus Full time
Marketing Manager
SADIA Campus , Pakistan

Job Duties and Tasks for: "Marketing Manager"

Typical work activities:

  1. To liaise and build relationships with customers, suppliers, and supporting departments.
  2. To contribute to the strategic planning of an annual or long-term marketing plan to drive forward agreed company objectives.
  3. To budget manage and identify advertising opportunities.
  4. To build and maintain contacts with the media.
  5. To write and distribute press releases.
  6. To manage the production of marketing materials, including leaflets, posters, and flyers. This can involve writing and proofreading copy, and liaising with designers and printers.
  7. To arrange for the effective distribution of marketing materials.
  8. To maintain, build, and update mailing databases.
  9. To organize and attend events and exhibitions.
  10. To develop strategic relations to secure sponsorship to assist with the publicity and funding of marketing projects.
  11. To carry out market research and customer surveys to assess demand, brand positioning, and awareness.
  12. To evaluate marketing campaigns.
  13. To monitor competitor activity.
  14. To support the marketing manager and other colleagues.
  15. To monitor and analyze market trends.
  16. To study competitors' products and services.
  17. To explore ways of improving existing products and services and increasing profitability.
  18. To identify target markets and develop strategies to communicate with them.
  19. To prepare and manage marketing plans and budgets.
  20. To manage the production of promotional material.
  21. To liaise with other internal departments such as sales and distribution.
  22. To produce reports to monitor results.
  23. To present findings and suggestions to company directors or other senior managers.
  24. To support and manage a marketing team.
Job Specification

1) Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
2) Coordination: Adjusting actions in relation to others' actions.
3) Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.
4) Reading Comprehension: Understanding written sentences and paragraphs in work-related documents.
5) Writing: Communicating effectively in writing.
6) Speaking: Talking to others to convey information effectively.
7) Judgment and Decision Making: Considering the relative costs and benefits of potential actions to choose the most appropriate one.
8) Time Management: Managing one's own time and the time of others.
9) Persuasion: Persuading others to change their minds or behavior.
10) Negotiation: Bringing others together and trying to reconcile differences.
11) Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
12) Learning Strategies: Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

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