Digital Marketing Specialist

Position Purpose:

The incumbent will be required to produce all kinds of videography for the University and marketing needs, delivering high-quality recordings for LUMS events. Create engaging video insertions for promotional content, seamlessly integrating them into online and offline platforms.

Key Responsibilities:

• Write, develop, edit, and publish content and copy for a variety of LUMS digital platforms, including websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, and infographics.
• Create messaging, marketing materials, and various forms of digital online copy for LUMS Admission, and non-admission campaigns directed towards building brand awareness.
• Follow brand guidelines to ensure digital messaging is consistent with LUMS guidelines/value/mission.
• Work closely with the digital marketing team to produce content that generates results.
• Monitor and present analytics with relevant data, trends, successes, exceptions etc.
• Use web etiquette to ensure the right message is delivered through the right channels.
• Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure cohesive delivery of activities across platforms aligned to strategic objectives.

Knowledge & Skills

• Excellent oral and written communication skills.
• Being mindful of things like flow, readability, and sentence variety.
• Sound understanding of digital buying, campaign budgeting and platform utilization.
• The ability to cooperate with other writers and editors to complete projects.
• The ability to give feedback on writing projects.
• Strong knowledge of Microsoft Office, social media platforms, and managing content for digital channels.

Behaviours

• Energetic and result-oriented
• Effective at client management
• Strong work ethics and commitment
• Good at multitasking and stress management
• Strong EQ

Qualifications and Experience

• Master's degree in Marketing or related field from an accredited university.
• At least 3 years of relevant experience in producing digital content, preferably witin a digital agency.

If you believe you meet the essential criteria mentioned above, please apply through our recruitment portal. Only qualified candidates will move ahead in the application process.

What We Offer:

A Learning Ecosystem

LUMS offers a dynamic work culture that encourages learning and innovation, skills development, and contribution to areas beyond your job role. You will have the opportunity to learn and interact with the best academic minds in Pakistan, as well as to work with highly experienced professionals.

Intellectual Freedom

We believe in the pursuit of knowledge, provide the freedom to explore across different disciplines, and value the diverse expression of all community members for mutual learning and advancement.

Benefits

LUMS offers competitive benefits to its academic and professional colleagues including Provident Fund, Group Life Insurance, EOBI for Pension Scheme, Outpatient medical coverage for self and family, and In-patient Health Insurance for self, spouse, and dependent children.

Campus Perks

The LUMS campus offers all the facilities and amenities of a world-class university, including a Sports Complex offering international standard courts for badminton, squash, tennis, basketball, and volleyball, a FINA-certified 25M swimming pool, and separate gyms for women and men. In addition to the LUMS Dining Center, there is a variety of eateries across campus offering popular cuisines, a breath-taking mosque, a medical center, the LUMS Library, car parking as well as transport facilities for females, and a professionally run Day Care Center for children of community members.

Discounts

LUMS also provides a wide range of corporate discounts and internal educational discounts to its community as a token of each member's value to our community. Our internal educational discounts include waiver of undergraduate tuition fees of employees' children studying at LUMS, scholarships for master's programs in several schools, and executive development programs offered by the nationally recognized Rausing Executive Development Center (REDC).

Covid-19

You will be requested to submit proof of vaccination during the advanced stages of the process as Campus entry is restricted to fully vaccinated individuals. During a Covid-19 lockdown, you may be required to work from home, which will require you to create a suitable work environment for yourself (internet connectivity, an environment that supports your productivity at home per your own preferences and working style, setting your own work hours, etc.).

LUMS is an equal-opportunity employer. We celebrate diversity and are committed to building an inclusive workplace for all our employees. We do not discriminate on the basis of gender, race, religion, caste, ethnicity, age, non-disqualifying physical or psychological disability or social status. Candidates belonging to minority groups are encouraged to apply.