Content Strategist

12 hours ago

Karachi, Sindh, Pakistan Zo'Nanos Full time

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Zo'Nanos is a modern South Asian haircare brand rooted in ancestral rituals and reimagined for today — clean, conscious, and culture-driven. We're looking for a Content Strategist who can write like a human (not AI), vibe like a real person, and think like a strategist.

This role isn't just about captions — it's about shaping how Zo'Nanos sounds, feels, and grows online. If you find yourself rewriting influencer captions in your head, spotting reel trends before they blow up, or secretly judging brand emails that "don't hit" — you'll probably thrive here. Bonus points if you've ever explained rosemary oil like it's a love story.

About the Role

Zo'Nanos is a modern South Asian haircare brand rooted in ancestral rituals and reimagined for today — clean, conscious, and culture-driven. We're looking for a Content Strategist who can write like a human (not AI), vibe like a real person, and think like a strategist.

This role isn't just about captions — it's about shaping how Zo'Nanos sounds, feels, and grows online. If you find yourself rewriting influencer captions in your head, spotting reel trends before they blow up, or secretly judging brand emails that "don't hit" — you'll probably thrive here. Bonus points if you've ever explained rosemary oil like it's a love story.

What You'll Be Doing
  • Write and manage content for reels, captions, emails, SMS, blogs, and website pages
  • Plan and storyboard social content that aligns with monthly campaigns and product moments
  • Own the full content calendar and upload/schedule posts across Instagram, Facebook, and WhatsApp
  • Respond to DMs and customer queries in our tone (friendly, real, and informed)
  • Track what's performing — and pivot fast when it's not
  • Come up with reel ideas and layouts using tools like CapCut or Canva (scrappy is fine)
  • Manage interns or freelance help if needed
  • Own content strategy — from campaign hooks to community-building series
Who We're Looking For
  • 2–4 years of experience in content, social media, or community-building roles
  • A great writer — witty, clear, and flexible across formats (short-form, long-form, social, website, etc.)
  • Someone who gets Gen Z humor, but can also write clean, professional copy when needed
  • Knows their way around CapCut, Canva, Meta Business Suite, and Mention or similar tools
  • Understands what kind of content performs, not just what looks pretty
  • Can build out a reel concept or layout even without a full design/video team
  • Genuinely interested in haircare, beauty, and wellness (we don't expect obsession — just care)
  • Based in Karachi, and available full-time from our office in DHA Phase 6
Seniority level
  • Seniority levelEntry level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing, Public Relations, and Writing/Editing
  • IndustriesCosmetics

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