Marketing Coordinator

4 weeks ago

Karachi, Sindh, Pakistan Special Consultancy Full time
Marketing Coordinator
Special Consultancy, Pakistan

Build marketing campaigns — ensuring that cross-channel activities align with the company's strategic objectives. This involves graphic design and content writing.

Contribute ideas for future programs and campaigns.

Set the content strategy and editorial calendar.

Write blog posts, edit ad copy, craft marketing collateral, and improve SEO rankings by writing meta descriptions — ensuring everything adheres to the right messaging and tone.

Plan events - from seminars and webinars to education fairs.

Build relationships with the media.

Manage the budgets for ad campaigns and tools.

Keep everyone informed of the marketing plans and be the go-to person for any internal marketing-related questions or requests.

Support the sales process by producing informational materials and collaborating with sales reps to effectively move customers along the buyer's journey.

Track, analyze, and report on the impact of all activities. Look for ways to improve the team's efforts and engage with prospective customers.

Evaluate competitors and compile and share industry trends.

Job Specification

Proficient in English (writing and speaking).

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