Senior Growth Specialist

18 hours ago

Islamabad, Islamabad, Pakistan Vyro Full time

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Job Description: Lead strategic, data-driven paid media campaigns across platforms including Google Ads, Microsoft Ads, TikTok Ads, Meta Ads, Mintegral, and AppLovin. Oversee high-budget campaigns, drive scalable growth strategies, and mentor team members while leveraging advanced product analytics and marketing research insights.

Must Have: Hands-on experience with Web-based SaaS products and experience across multiple marketing channels.

Responsibilities:

  • Develop and execute comprehensive paid media strategies across multiple platforms
  • Optimize campaign performance using data analysis, A/B testing, and actionable insights
  • Design and implement rigorous tests for creatives, targeting, bidding, and campaign goals debugging
  • Collaborate with cross-functional teams using research tools (Semrush, AHREF, Mobile Action) to align initiatives with growth objectives
  • Mentor junior staff and manage stakeholder communications
  • Integrate product analytics (Mixpanel, Firebase, GA4, CleverTap) and ensure seamless tags/events tracking via Google Tag Manager
  • Stay updated on industry trends, emerging ad formats, and integration best practices with tools like RevenueCat, MMP (Adjust), Singular, and AppFlyer

Requirements:

  • 4-6 years' experience in paid marketing managing large-scale campaigns
  • Strong analytical skills with advanced proficiency in Excel/Google Sheets and SQL
  • Excellent communication and team leadership abilities
  • Strategic, detail-oriented, and proactive

Preferred Qualifications:

  • Expertise in additional advertising platforms or analytics tools
  • Advanced experience with A/B testing methodologies and comprehensive campaign debugging

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Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Internet Publishing

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