Digital Marketing Manager

3 weeks ago

Islamabad, Islamabad, Pakistan Zeunex® Full time

The job description is quite comprehensive but contains some inconsistencies and irrelevant details that can be improved for clarity and focus. Here's a refined version:

|Human Resource Officer|Technical Recruiter|Business Partner|HR Operations|Training and Development|Organizational Development| People…

Job Title: Digital Marketing Manager

Location: Lahore (Onsite)

Salary Range: PKR 200,000 – 250,000/month

Working Hours: 6:00 PM – 2:00 AM (Night Shift)

Working Days: Monday to Friday

Employment Type: Full-Time (Onsite)

Job Summary:

We are seeking a highly strategic and results-driven Digital Marketing Manager to lead and oversee all aspects of our digital marketing operations. The ideal candidate will possess strong leadership, analytical, and project management capabilities to execute data-backed marketing strategies across SEO, SMM, email marketing, and paid media. This role also includes overseeing monthly marketing planning and reporting to ensure accountability, performance optimization, and alignment with business goals.

Key Responsibilities:
  1. Develop and implement data-driven digital marketing strategies that align with business objectives.
  2. Lead SEO strategy and planning, including monthly SEO reporting and performance reviews.
  3. Create and execute social media marketing strategies across platforms, including monthly planning and campaign reporting (Meta, LinkedIn, etc.).
  4. Manage email marketing campaigns including content planning, automation flows, A/B testing, and monthly performance analytics.
  5. Oversee and manage Google Ads, Meta Ads, LinkedIn Ads, and other PPC campaigns for performance and ROI.
  6. Coordinate and lead monthly digital marketing meetings to review KPIs, performance metrics, and future campaign strategies.
  7. Collaborate with design, content, and product teams to ensure brand consistency and marketing effectiveness.
  8. Manage marketing projects from brief to execution, ensuring timelines and goals are met.
  9. Maintain reporting dashboards using tools like Google Analytics, Google Data Studio, Meta Business Suite, and others to monitor real-time performance.
  10. Conduct competitor research and market analysis to inform strategic decisions.
  11. Plan, track, and report on monthly marketing budgets and resource allocations.
Required Qualifications:
  • Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.
  • 5+ years of progressive experience in digital marketing roles, preferably within eCommerce or IT services.
  • Proven experience managing marketing teams and multiple digital channels.
  • Strong expertise in SEO tools (Ahrefs, SEMrush), Google Ads, Meta Ads Manager, and email marketing platforms (Mailchimp, Klaviyo, etc.).
  • Proficient in performance tracking platforms (Google Analytics, Google Tag Manager, Google Data Studio).
  • Solid understanding of project management principles and experience managing cross-functional marketing projects.
  • Excellent written and verbal communication skills, with strong analytical thinking.

For more information, contact: +92 329 5734188 | subhan@zeunex.com

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