Senior Product Owner

Lead the Digital Acquisition strategy and Marketing Effectiveness for customer onboarding campaigns across the segment. As a leader, You will develop the vision, roadmap, and KPI/measurement plans to drive long-term strategic vision. Establish a central digital sales framework and deploy customized solutions across various operating products and journeys. Working closely with internal (Marketing) & external (Agency / Partners) to drive deliver on the planned campaigns - this requires a highly data driven, commercial, digital marketing expert to manage the top of the funnel initiatives. Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI. Develop monthly and quarterly traffic and acquisition forecasts and budgets, with responsibility of delivering throughout the fiscal year.

Key Result Areas

• Lead and Implement digital campaigns to maximize channel performance across platforms such as Google, Facebook, Programmatic etc.
• Driving the performance marketing strategy – ensuring it is data driven, with recommendations aligned to Retail product tribe requirements.
• Develop advanced analytics and optimization techniques to monitor and guide strategies and marketing campaigns to most effectively reach and connect with the desired audience, inspiring them to action.
• Improve conversion rates across the top and middle of the sales funnel. Introduce new tactics to improve the effectiveness of campaigns.
• Design and deliver key customer acquisition targets via PPC + Search + Referral etc. for NTB CASA acquisition and supporting products.
• Manage third party media/ ad-tech, martech and digital production agencies to execute and deliver best in class marketing programs.
• Measure and analyze the effectiveness and ROI of paid strategies.
• Organize results, findings and implications into presentations for search team, marketing leaders and executive management.
• The role will require clear thinking, assessment and planning of channel efficiency, tactical vs strategic and lay the right focus in moving the right channel strategy forward.
• Monitor cost, overall budget utilization.

Operating Environment, Framework and Boundaries, Working Relationships

A rigorous, data-driven, and highly analytical mindset. Proven track record of growing, scaling and meet customer acquisition targets. Advanced understanding of optimizing and improving customer journey. Experience of leading and working with cross functional teams to deliver common objectives.

Problem Solving

Ability to handle challenges and multi-task. Ability to work coherently with teams engaged with different priorities.

Decision Making Authority & Responsibility

Ability to see the big picture, join the dots and align all stakeholders towards flawless execution. The candidate should be able to demonstrate the ability to understand business goals and optimize campaigns to deliver desired results. Demonstrated record of success in owning and driving digital sales and customer acquisition. Go-getter with lateral and product first thinking abilities for identifying and plugging gaps.

Knowledge, Skills and Experience

• 9 – 12 Years of experience in digital sales campaign & strategies.
• Strong understanding of and successful implementation in paid, earned and owned media strategies.
• Strong experience conducting user experience testing and solid understanding of core usability principles.
• Proven ability to communicate complex information and gain buy-in for new ideas.
• Broad digital marketing experience (comfortable across paid media, crm and google analytics).
• Strong project management skills and attention-to-detail and can zoom in and out from big picture strategy to nuanced creative execution.
• MBA/ Master's Degree in Marketing or related field. Experience in in e-commerce with focus on customer acquisition, Strategy, design, implementation etc.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• IndustriesBanking

Referrals increase your chances of interviewing at Mashreq by 2x

Sign in to set job alerts for "Product Owner" roles.Country Product Owner - Digital Client Acquisition (Mashreq Digital Bank Pakistan)

Karachi Division, Sindh, Pakistan 1 year ago

Vice President - Product Owner - GTB Channels (Mashreq Global Network Pakistan)Senior Product Manager – Portfolio and Proposition (Mashreq Digital Bank Pakistan)

Karachi East District, Sindh, Pakistan 2 months ago

Karachi Division, Sindh, Pakistan 1 month ago

Karachi Division, Sindh, Pakistan 5 days ago

Product Manager – Deposits / Liabilities

Karachi Division, Sindh, Pakistan 2 days ago

Senior Manager Digital Product Specialist (Mashreq Digital Bank Pakistan)Product Manager - Wholesale Islamic Banking (Mashreq Global Network Pakistan)

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

---