Email Marketing Specialist

7 hours ago


Lahore, Punjab, Pakistan Dev Bazar Full time

Our client, a leading software house in Gulberg, Lahore, is looking for a skilled Email Marketing Specialist to develop and execute effective email marketing campaigns that drive customer engagement and conversions. The ideal candidate must have 3 to 4 years of experience in email marketing, campaign optimization, and audience segmentation.

Key Responsibilities:

Plan, design, and execute email marketing campaigns to maximize engagement.
Analyze campaign performance and implement data-driven improvements.
Collaborate with content and design teams to create engaging emails.
Optimize email templates for responsiveness and deliverability.
Conduct A/B testing to improve email open rates and conversions.
Ensure compliance with email marketing best practices and regulations.

Requirements:

3 to 4 years of experience in email marketing.
Strong knowledge of email marketing tools and automation platforms.
Ability to analyze email campaign metrics and improve performance.
Experience in content creation and audience segmentation.
Familiarity with HTML/CSS for email templates is a plus.

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