Social Media Strategist

3 weeks ago

Lahore, Punjab, Pakistan PRG Pakistan Full time

The Social Media Strategist will play a pivotal role in developing and executing social media strategies for our healthcare clients. This position requires a visionary marketer who can lead planning, oversee execution, and mentor junior team members while delivering innovative, data-driven results.

Responsibilities:
  • Strategic Planning: Design and implement comprehensive social media strategies aligned with clients' goals
  • Campaign Ideation and Execution: Brainstorm creative campaign ideas that resonate with target audiences in the healthcare industry
  • Team Leadership and Mentorship: Guide and mentor junior social media marketers, providing feedback and fostering professional growth
  • Calendar and Content Planning: Oversee the development and management of social media calendars
  • Performance Analytics and Optimization: Monitor and analyze campaign performance using analytics tools to identify trends and opportunities
  • Trend and Competitor Analysis: Stay ahead of social media trends, tools, and best practices to keep campaigns innovative and competitive
Requirements:
  • Bachelor's degree in Marketing or equivalent work experience
  • 3 to 4 years of professional experience in social media marketing, with a proven track record of successful strategy execution
  • Strong understanding of social media platforms, algorithms, and analytics tools (e.g., Google Analytics, platform-specific insights)
  • Ability to develop creative ideas and translate them into actionable strategies
  • Strong English communication and presentation skills, with the ability to engage effectively with stakeholders
  • Creative thinker with a data-driven approach to strategy development and execution
  • Knowledge of healthcare marketing, HIPAA compliance, and industry regulations is a significant advantage
  • Competitive salary package
  • Annual leaves and leave encashment
  • Health insurance (as per company policy)
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