Social media content Strategist

2 weeks ago

Lahore, Punjab, Pakistan Mindbotix Game studio Full time ₹1,000,000 - ₹1,200,000 per year

Job Overview:

We are seeking a creative, data-driven Social Media Content Strategist to lead the planning, development, and execution of social media content that drives engagement, grows brand awareness, and supports business goals. This role requires a strong understanding of social platforms, content trends, and audience behavior, combined with excellent storytelling and analytical skills.

Key Responsibilities:

  • Develop and implement a comprehensive social media content strategy across platforms (e.g., Instagram, TikTok, LinkedIn, Facebook, X, Pinterest, YouTube).
  • Create and manage content calendars aligned with marketing campaigns and brand objectives.
  • Collaborate with designers, copywriters, video editors, and influencers to produce high-performing multimedia content.
  • Monitor social trends, competitor activities, and platform updates to keep content strategy current and innovative.
  • Optimize content based on performance metrics (engagement, reach, conversions, etc.).
  • Write compelling copy that aligns with brand voice and resonates with target audiences.
  • Analyze social media insights and report on KPIs to stakeholders, using findings to guide future strategies.
  • Manage and grow the brand's online community through active engagement and moderation.
  • Ensure brand consistency in messaging and visual identity across all social channels.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 3+ years of experience in social media strategy or content creation.
  • Strong knowledge of current social media platforms, trends, tools (e.g., Hootsuite, Sprout Social, Later, Buffer), and analytics (e.g., Meta Business Suite, Google Analytics).
  • Excellent communication, copywriting, and storytelling skills.
  • Ability to interpret data and turn insights into actionable content strategies.
  • Creative thinker with an eye for design and detail.
  • Experience with influencer collaboration and/or user-generated content strategies is a plus.
  • Familiarity with paid social media campaigns is a bonus.

What We Offer:

  • A collaborative and dynamic team environment.
  • Opportunities for professional growth and development.
  • Flexible work schedule and potential for remote work.
  • Competitive salary and benefits package.

Interested Candidate

Please share your resume

Job Type: Full-time

Pay: Rs80, Rs100,000.00 per month

Work Location: In person

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