Email Marketing Specialist Leader

6 days ago


Islamabad, Islamabad, Pakistan iGate Technologies Pakistan Full time
About the Role

We are seeking an experienced Email & SMS Marketing Manager to lead our email marketing team and drive the successful delivery of our CRM marketing strategy. The ideal candidate will have a strong background in email and SMS marketing, with expertise in HTML and CSS coding, as well as excellent leadership and analytical skills.

Responsibilities:

  1. Develop and execute email and SMS marketing campaigns that align with our marketing strategy and business goals.
  2. Create and optimize email templates using HTML to ensure they are visually appealing and function correctly across various email clients and devices.
  3. Oversee and help execute email and SMS deployments.
  4. Monitor and analyze the performance of email and SMS campaigns, using metrics such as open rates, click-through rates, and conversion rates to make data-driven improvements.
  5. Manage and segment email lists to target specific audiences effectively.
  6. Ensure all email campaigns comply with industry regulations, including CAN-SPAM and CCPA.
  7. Work closely with cross-functional teams, including designers, copywriters, and developers, to create cohesive and engaging email content.
  8. Conduct A/B testing and other optimization techniques to improve email and SMS performance.
  9. Generate and present detailed reports on email and SMS campaign performance to stakeholders.


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