
Email Marketing Strategist
7 hours ago
About the Job
As an Email Marketing Strategist, you will lead our email marketing team in creating engaging campaigns that drive business results. This role involves developing and executing email marketing strategies, managing a team to ensure successful campaign delivery, and collaborating with cross-functional teams to create cohesive content.
- Team Management: Oversee a team of email marketers, providing guidance, support, and performance feedback.
- Campaign Development: Create and implement lead generation programs to increase our subscriber base and ensure email and SMS marketing campaigns align with our marketing strategy and business goals.
- Campaign Analysis: Monitor and analyze the performance of email and SMS campaigns, using metrics such as open rates, click-through rates, and conversion rates to make data-driven improvements.
Required Skills and Qualifications
- Bachelor's degree in marketing, communications, or a related field.
- Minimum of 3 years in email and SMS marketing, with a strong background in HTML and CSS coding for emails.
- Strong leadership skills and solid experience in managing and leading a team.
- Strong analytical skills and ability to analyze data and make informed decisions to optimize email campaigns.
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