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2 weeks ago
We are seeking an experienced Product Marketing Manager to join our team. The ideal candidate will have a proven track record of successfully marketing products and services, with a strong focus on customer engagement and retention.
- Develop and execute product marketing strategies that drive sales and revenue growth.
- Collaborate with cross-functional teams to launch new products and services, including design, content, acquisition, product, and sales teams.
- Lead market research and analysis to identify trends and opportunities, and develop insights to inform product development and marketing strategies.
- Manage and maintain relationships with key stakeholders, including customers, partners, and internal teams.
- Own and improve the full customer journey from lead to prospect to customer to champion.
- Engage with customers in support of the above.
- Translate technical details into benefits for the user.
- Follow and analyze market trends to position products.
- Develop product marketing strategies (pricing, advertising, product launching).
- Craft compelling messages across marketing channels (landing pages, ad campaigns).
To be successful in this role, you will need:
- Proven experience as a Product Marketing Manager, Brand Manager or similar role.
- Background in design and copywriting is a plus.
- Experience with early stage SaaS products is a plus.
- Familiar with product marketing tactics (e.g. integrated marketing campaigns).
- Working knowledge of web analytics tools (Google Analytics, WebTrends).
- Creativity.
- Analytical mind and strong quantitative skills.
Location: Information Technology and Services - Islamabad, Pakistan
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