Digital Marketing Leader

5 days ago


Lahore, Punjab, Pakistan beBee Careers Full time
Digital Marketing Role

We are seeking a highly skilled Digital Marketing professional to lead our online campaigns and drive business growth. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies that align with our overall business objectives.

Key Responsibilities:
  • Campaign Development: Plan, create, and manage multi-channel digital marketing campaigns across social media, search engines, and other online platforms.
  • Social Media Management: Develop and implement effective social media strategies to engage with customers, build brand awareness, and drive website traffic.
  • Market Research: Conduct thorough market research and analysis to identify target audiences, industry trends, and competitor strategies.
  • Collaboration: Work closely with cross-functional teams, including sales, development, and others, to ensure cohesive and effective digital marketing strategies.
  • Budget Management: Manage advertising budgets, allocate resources effectively, and optimize campaign spending to achieve desired outcomes.
  • Performance Measurement: Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs) and optimizing strategies based on insights.
Requirements:
  • Experience: Proven experience as a Digital Marketing Manager or similar role, with a strong focus on paid digital campaigns.
  • Skills: Expertise in managing social media platforms, Google Ads, PPC campaigns, and other paid advertising platforms.
  • Analytical Skills: Strong analytical skills with experience in market research and data-driven decision-making.
  • Communication: Excellent communication and leadership skills.
  • Education: Bachelor's degree in Marketing, Communications, Business, or a related field (Master's preferred).


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