Paid Media Campaign Strategist
3 days ago
About the Role
We are seeking an experienced Paid Media Manager to lead our strategic data-driven paid media campaigns across multiple platforms. This role requires overseeing high-budget campaigns, driving scalable growth strategies, and mentoring team members while leveraging advanced product analytics and marketing research insights.
Key Responsibilities:
- Campaign Development: Develop and execute comprehensive paid media strategies across Google Ads, Microsoft Ads, TikTok Ads, Meta Ads, Mintegral, and AppLovin platforms.
- Performance Optimization: Use data analysis, A/B testing, and actionable insights to optimize campaign performance and drive ROI.
- Creative Testing: Design and implement rigorous tests for creatives, targeting, bidding, and campaign goals debugging to ensure maximum efficiency.
- Collaboration: Work closely with cross-functional teams using research tools (Semrush, AHREF, Mobile Action) to align initiatives with growth objectives.
- Talent Development: Mentor junior staff and manage stakeholder communications to foster a collaborative work environment.
- Data Integration: Integrate product analytics (Mixpanel, Firebase, GA4, CleverTap) and ensure seamless tags/events tracking via Google Tag Manager.
- Industry Knowledge: Stay updated on industry trends, emerging ad formats, and integration best practices with tools like RevenueCat, MMP (Adjust), Singular, and AppFlyer.
Requirements:
- Experience: 4-6 years of experience in paid marketing managing large-scale campaigns.
- Analytical Skills: Strong analytical skills with advanced proficiency in Excel/Google Sheets and SQL.
- Leadership: Excellent communication and team leadership abilities.
- Soft Skills: Strategic, detail-oriented, and proactive.
Preferred Qualifications:
- Additional Expertise: Expertise in additional advertising platforms or analytics tools.
- A/B Testing: Advanced experience with A/B testing methodologies and comprehensive campaign debugging.
About You
To be successful in this role, you should have strong analytical skills, excellent communication and team leadership abilities, as well as strategic, detail-oriented, and proactive soft skills. If you have expertise in additional advertising platforms or analytics tools, that's a plus
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