Performance Marketing Lead

2 days ago


Islamabad, Islamabad, Pakistan beBee Careers Full time
Mobile Gaming Performance Marketing Lead

Are you passionate about mobile games and driven by data? We are looking for a senior performance marketing professional to lead and scale our global campaigns across multiple ad networks.

Responsibilities:

  • Develop and execute UA strategies across Meta, Google Ads, TikTok, Unity, and other platforms
  • Analyze campaign performance metrics and optimize for ROAS, CPI, and retention
  • Collaborate with creative teams to develop high-performing ad creatives
  • Monitor market trends and competitor activity to refine acquisition tactics

Requirements:

  • 5 – 6 years of proven experience in UA, preferably in the gaming industry
  • Deep understanding of mobile attribution tools (Appsflyer, Adjust)
  • Strong analytical and data-driven mindset
  • Proven track record of scaling games through paid acquisition
  • Excellent communication and cross-functional collaboration skills


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