Email Campaign Strategist

21 hours ago


Lahore, Punjab, Pakistan beBeeMarketing Full time 1,000,000 - 1,500,000
Job Overview

We are seeking an experienced Email Marketing Professional to execute and optimize email campaigns. The ideal candidate will have a strong understanding of segmentation, personalization, and lifecycle campaigns to drive engagement and conversions.

Key Responsibilities
  • Collaborate with marketing automation platforms to design, edit, and quality-check responsive email templates for different campaigns.
  • Conduct A/B testing for subject lines, CTAs, and content to improve engagement and performance.
  • Monitor and analyze campaign KPIs (open rates, CTR, conversions, unsubscribes) and prepare performance reports.
  • Maintain list hygiene and apply industry best practices to ensure email deliverability.
  • Work closely with content, design, and sales teams to ensure consistent messaging.
  • Stay updated with the latest email marketing trends, tools, and compliance regulations (GDPR, CAN-SPAM).
Required Skills and Qualifications
  • 2-3 years of hands-on experience in email marketing.
  • Knowledge of data scraping tools (e.g., Apollo, Sales Navigator, Lead411, or similar).
  • Strong understanding of email KPIs, automation workflows, and lifecycle campaigns.
  • Proficiency in segmentation, personalization, and customer journey mapping.
  • Excellent copywriting and editing skills for subject lines and email content.
  • Strong organizational and time management skills with the ability to manage multiple campaigns simultaneously.
Benefits

Mid-senior level professional with full-time employment in a marketing and sales role.

Industry
  • Software Development


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