
Effective Email Marketing Campaign Manager
18 hours ago
We are seeking a skilled email marketing professional to join our team on a project-based basis. As a key member of our marketing team, you will be responsible for developing and executing effective email marketing campaigns to generate leads, nurture customers, and drive sales.
Key Responsibilities:
- Develop and execute email marketing strategies aligned with overall marketing goals
- Create engaging and persuasive email content that resonates with our target audience
- Segment email lists based on demographics, behavior, and other criteria to optimize campaign performance
- A/B test email subject lines, content, and calls to action to improve conversion rates
- Optimize email deliverability and open rates through data-driven analysis and best practices
- Track and analyze email campaign performance to inform future marketing decisions
- Stay up-to-date with industry trends and developments in email marketing to ensure we remain competitive
Requirements:
- Proven experience in email marketing and campaign management
- Strong writing and communication skills, with the ability to craft compelling email content
- Understanding of email marketing metrics and analytics, including open rates, click-through rates, and conversion rates
- Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact)
- Ability to work independently and as part of a team, with a focus on delivering results-oriented solutions
- Passion for email marketing and staying up-to-date with industry developments
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