Performance Marketing and Digital Media Expert

5 days ago

Karachi, Sindh, Pakistan beBeeMarketing Full time
Performance Marketing Specialist

Lumida Wealth is a digitally native, independent investment advisor specialising in alternative investments.

We're on a mission to redefine wealth management—bringing together investment excellence, innovative thinking, and the best of trust and estate planning in a seamless digital experience.

Recognized by industry media and trusted for our differentiated, non-consensus insights, we are reshaping how modern investors build and preserve wealth.

About The Role

  • A data-driven digital marketer with deep expertise in Meta and Google Ads platforms is required.
  • The ideal candidate thrives in a fast-paced, high-accountability environment and is comfortable managing large-scale campaigns end to end.
  • The successful candidate will be passionate about performance metrics, love digging into dashboards, and can turn insights into actions.
  • A strong intuition for ad copy and creative optimization is essential, as well as familiarity with regulated environments like financial services or fintech.
  • The individual will be proactive, collaborative, and excited to help scale a growing wealth management brand targeting high-net-worth individuals.

Key Responsibilities

  • Plan, execute, and manage performance marketing campaigns across Meta (Facebook/Instagram) and Google Ads (Search/Display).
  • Develop tailored campaign strategies for audience segments including Bitcoin investors, Private Deals, Roth IRA accounts, and Founders.
  • Build and maintain live performance dashboards reporting on key metrics such as CPL, ROAS, CTR, and conversion rate.
  • Set up and optimize tracking infrastructure (e.g., Meta Pixel, UTMs, Google conversion goals, etc.).
  • Run continuous A/B tests on creatives, audiences, placements, and campaign types to optimize ROI.
  • Partner with design and content teams to develop high-performing ads and landing pages.
  • Work cross-functionally with the Marketing Lead and Founders to align campaign performance with brand and business goals.
  • Monitor and ensure compliance with SEC marketing rules and gated content practices.

Requirements

  • A performance marketer with a strong growth and experimentation mindset who brings structure and insights to paid media execution.
  • Someone who knows how to scale campaigns profitably, and is comfortable working with both creative and technical components of advertising.
  • A team player who thrives in startup environments and understands the stakes and nuance of advertising in financial services.

What We Offer

  • A competitive salary and comprehensive benefits package.
  • Opportunities for learning, development, and upward mobility in a fast-scaling company.
  • A dynamic, innovative firm at the cutting edge of crypto, wealth tech, and alternative investments.
  • A seasoned founder to gain firsthand insights and mentorship from leadership with deep industry experience.

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